Abby Fraser Email & Phone Number

Amarillo, Tx, Us

As VP of Client Services at HM, I lead a dynamic team of strategists dedicated to delivering specialized brand positioning and strategic communications solutions for our diverse clientele.We specialize in supporting:• Companies at every phase of the M&A process, driving value creation by building and leveraging brand equity.• Manufacturers seeking to enhance brand awareness through comprehensive B2B and B2C marketing initiatives.• Multi-brand organizations pursuing both acquisitive and organic growth strategies.With over 15 years of experience in strategic marketing and communications across various industries, including EdTech, life sciences, and publishing, I thrive on solving complex challenges through strategic discussions infused with curiosity. As a true partner to our clients, we’re committed to finding solutions that align closely with their business objectives, ensuring tangible results and long-term success.Let's connect and explore how we can collaborate to elevate your brand's narrative, strengthen brand equity, and drive impactful outcomes in today's dynamic marketplace.

Steered marketing initiatives to position LARVOL as leaders in the pharmaceutical intelligence sector. Leveraged data-driven strategies and innovative campaigns to engage healthcare stakeholders and drive business growth.

Nashville, Tennessee, United States

Directed marketing and training for QuaverEd, a leading provider of PreK-12 digital curriculum. Managed an 18-member team, driving brand strategy for five core products, executing successful product launches, and spearheading professional development programs. A key liaison between product development, design, and sales, I ensured seamless project management across departments.

Nashville, Tn

As employee 19 at an innovative EdTech startup, I spearheaded the online strategy and messaging for our new brand, scaling from product launch to $15 million in sales. Orchestrated the creation of our corporate website and led cross-functional teams in digital marketing, sales, and development to deliver impactful curriculum tools to educators globally.

As a Marketing Specialist at Thomas Nelson, I specialized in creating and executing strategic marketing campaigns for children's books. Collaborating closely with authors, illustrators, and in-house teams, I was instrumental in bringing stories to life and into the hands of young readers. My focus ranged from traditional promotions to digital marketing tactics, all aimed at maximizing reach and sales in this unique literary segment.