Abby Fraser

Abby Fraser Email and Phone Number

VP, Brand Strategy and Creative Programs @ Resound Networks
Amarillo, TX, US
Abby Fraser's Location
Amarillo, Texas, United States, United States
Abby Fraser's Contact Details

Abby Fraser personal email

Abby Fraser phone numbers

About Abby Fraser

At HM, I work with a team of curious communicators to help our partners grow. We specialize in supporting companies as they scale:• Through M&A: driving value creation by building and leveraging brand equity• Through increased brand awareness: building comprehensive B2B and B2C marketing initiatives• Through purposeful brand architecture: helping multi-brand organizations pursue both acquisitive and organic growth.With over 15 years of experience in strategic marketing and communications across EdTech, life sciences, and publishing industries, I love bringing curiosity to the table to meet complex challenges.

Abby Fraser's Current Company Details
Resound Networks

Resound Networks

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VP, Brand Strategy and Creative Programs
Amarillo, TX, US
Employees:
12
Abby Fraser Work Experience Details
  • Resound Networks
    Vp, Brand Strategy And Creative Programs
    Resound Networks
    Amarillo, Tx, Us
  • Huebner Marketing
    Vp Of Client Services
    Huebner Marketing Apr 2023 - Present
    As VP of Client Services at HM, I lead a dynamic team of strategists dedicated to delivering specialized brand positioning and strategic communications solutions for our diverse clientele.We specialize in supporting:• Companies at every phase of the M&A process, driving value creation by building and leveraging brand equity.• Manufacturers seeking to enhance brand awareness through comprehensive B2B and B2C marketing initiatives.• Multi-brand organizations pursuing both acquisitive and organic growth strategies.With over 15 years of experience in strategic marketing and communications across various industries, including EdTech, life sciences, and publishing, I thrive on solving complex challenges through strategic discussions infused with curiosity. As a true partner to our clients, we’re committed to finding solutions that align closely with their business objectives, ensuring tangible results and long-term success.Let's connect and explore how we can collaborate to elevate your brand's narrative, strengthen brand equity, and drive impactful outcomes in today's dynamic marketplace.
  • Huebner Integrated Marketing
    Account Director
    Huebner Integrated Marketing Oct 2022 - Apr 2023
  • Huebner Integrated Marketing
    Senior Director Of Content
    Huebner Integrated Marketing Nov 2021 - Oct 2022
  • Larvol
    Vice President Marketing
    Larvol Mar 2021 - Nov 2021
    Steered marketing initiatives to position LARVOL as leaders in the pharmaceutical intelligence sector. Leveraged data-driven strategies and innovative campaigns to engage healthcare stakeholders and drive business growth.
  • Larvol
    Director Of Marketing
    Larvol Jan 2021 - Mar 2021
  • Quavered
    Managing Director, Communications & Training
    Quavered Apr 2019 - Jan 2021
    Nashville, Tennessee, United States
    Directed marketing and training for QuaverEd, a leading provider of PreK-12 digital curriculum. Managed an 18-member team, driving brand strategy for five core products, executing successful product launches, and spearheading professional development programs. A key liaison between product development, design, and sales, I ensured seamless project management across departments.
  • Quavermusic.Com
    Director Of Communications & Training
    Quavermusic.Com Jun 2015 - Apr 2019
    Nashville, Tn
  • Quavermusic.Com
    Digital Marketing Strategist
    Quavermusic.Com Nov 2010 - Jun 2015
    As employee 19 at an innovative EdTech startup, I spearheaded the online strategy and messaging for our new brand, scaling from product launch to $15 million in sales. Orchestrated the creation of our corporate website and led cross-functional teams in digital marketing, sales, and development to deliver impactful curriculum tools to educators globally.
  • Thomas Nelson Publishers
    Marketing Specialist, Children'S Books
    Thomas Nelson Publishers Jan 2008 - Aug 2010
    As a Marketing Specialist at Thomas Nelson, I specialized in creating and executing strategic marketing campaigns for children's books. Collaborating closely with authors, illustrators, and in-house teams, I was instrumental in bringing stories to life and into the hands of young readers. My focus ranged from traditional promotions to digital marketing tactics, all aimed at maximizing reach and sales in this unique literary segment.

Abby Fraser Skills

Editing Blogging Writing Advertising Publicity Press Releases Marketing Materials Social Media Wordpress Content Management Ap Style Copywriting Facebook Social Media Marketing Google Analytics Publishing Marketing Communications Online Marketing New Media Marketing Integrated Marketing Marketing New Media Creative Writing Content Strategy Digital Media

Abby Fraser Education Details

Frequently Asked Questions about Abby Fraser

What company does Abby Fraser work for?

Abby Fraser works for Resound Networks

What is Abby Fraser's role at the current company?

Abby Fraser's current role is VP, Brand Strategy and Creative Programs.

What is Abby Fraser's email address?

Abby Fraser's email address is af****@****sic.com

What is Abby Fraser's direct phone number?

Abby Fraser's direct phone number is +161597*****

What schools did Abby Fraser attend?

Abby Fraser attended Belmont University.

What skills is Abby Fraser known for?

Abby Fraser has skills like Editing, Blogging, Writing, Advertising, Publicity, Press Releases, Marketing Materials, Social Media, Wordpress, Content Management, Ap Style, Copywriting.

Who are Abby Fraser's colleagues?

Abby Fraser's colleagues are Matthew Olson, Lora Fanning, Ashley Colburn, Melanie Stilwell, Toni Noe'.

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