Dynamic marketing leader driving business growth through innovative branding, campaign management, and data-based decision making. Currently leveraging expertise to assist startup and enterprise clients in lead generation as VP of Marketing at Line of Credit Depot and American Capital Group.Core Competencies:- Digital Campaign Strategy- Market Research & Analysis- Content Creation & Management- Conversion Optimization- Social Media & Influencer Marketing- SEM/SEO StrategyProven success guiding marketing initiatives to increase brand visibility, website traffic, lead capture, and sales. Known for identifying consumer insights and trends to connect brands with their target audiences across channels. Passionate about translating complex data into actionable plans tailored to clients’ goals and budgets.Continually expanding skillset through independent contracting projects focused on optimizing campaign performance KPIs.
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Marketing DirectorAmerican Capital Group Jun 2023 - PresentNew York City Metropolitan Area -
Marketing DirectorLine Of Credit Depot Jun 2023 - PresentNew York City Metropolitan Area -
Lead Generation SpecialistGrowth Haus Dec 2022 - PresentMy focus is on assisting clients in their efforts to generate more leads. With a deep understanding of the latest marketing strategies and techniques, I am able to provide valuable insights and recommendations to our clients, helping them to reach their target audience and boost their conversions. By staying up-to-date with the ever-evolving world of marketing, I ensure that our clients remain competitive in their respective industries and achieve their business goals. -
Marketing DirectorCake Capital Mar 2022 - May 2023Toronto, Ontario, Canada -
Account ExecutiveMarlin Travel Feb 2019 - Dec 2021Victoria, BcPayroll, benefit and banking reconciliations, general office support, generated monthly statistics and branch summaries, bank deposits, answering and directing employee requests. -
Sales AssociateWilson'S Transportation L.L.C. Apr 2019 - Sep 2019Victoria, British Columbia, CanadaBooking transportation services, client reservations and package tours
Abby Fraser Education Details
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Consumer Behaviour
Frequently Asked Questions about Abby Fraser
What company does Abby Fraser work for?
Abby Fraser works for American Capital Group
What is Abby Fraser's role at the current company?
Abby Fraser's current role is Marketing Director.
What schools did Abby Fraser attend?
Abby Fraser attended Western University.
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