COMM-104 Workplace CommunicationsThis course is focused on understanding basic communications in a workplace environment, including interpersonal, small group, and public speaking. The subject matter is aimed at students pursuing a technical degree.COMM-102 Interpersonal CommunicationThe Interpersonal Communication course focuses on internal and external factors that influence our ability to communicate effectively. Using the Transactional Model, students discover the value of empathy and frame of reference in their day-to-day communication experiences.

• Orchestrated the complete overhaul of all interactive touches, including social media (Facebook, Twitter, LinkedIn), direct e-mail marketing (Constant Contact, MailChimp), and online sourcing guides (Thomasnet). • Collaborated with design firm, guided the creative process, and developed the architecture for ABC’s new website, www.abc-industries.net, resulting in a 500% increase in web inquiries. • Introduced CRM software (ACT) to track prospect interaction and target contacts by industry and product line. • Instituted leads tracking system, utilizing Google Analytics, to measure ROI of marketing initiatives. • Integrated a new marketing design scheme to unify ABC’s brand identity across print and online advertising, catalogs, product sheets, and brochures. • Organized ABC’s presence at industry tradeshows, such as MINExpo, SME, IFAI, RETC, and NAT by coordinating travel, purchasing necessary booth visuals and equipment, and scheduling shipping.

Managed website re-design and search engine optimization project resulting in a one year prospect inquiry increase of over 250%.Initiated industry categorization of company’s 30,000 entry prospect database in order to create and target e-mail marketing and direct mail campaigns for core markets.Elevated company participation and exposure at national tradeshows (NAFA, NPTC, NACS, NAMA) by designing new booths that better illustrate the company’s diverse product offerings. Developed a leads reporting system used to monitor the value and sales cycle of leads generated by marketing. Total new revenue attributed to 2005-2010 marketing leads was in excess of $8 million.

Project manager, writer, and design innovator for all printed brochures, company newsletter, press releases, product sell sheets, and direct mail. Supervisor of contracted on-site graphic designer and off-site web designer.Organized travel, entertainment, and hotel negotiations for three annual sales meetings with 100 attendees and a $65,000.00 budget.Coordinated personnel, travel, and booth materials for APCO, FDIC, WEFTEC, AWWA, IAEM, Fire Rescue East, and IAFC tradeshows, among others.