Abby Emerson Email and Phone Number
Tech executive with a lifetime love of sports and education. Spent the last 12 years in the youth athletics space fostering relationships with other tech providers to create innovative solutions that support administrators in their efforts to manage and grow school extracurriculars.Passionate about productive relationship building and problem solving through tech. Highly skilled at uncovering high level partnership and integration opportunities and turning them into viable solutions through tangible action plans, strong relationships, and effective implementation.Highlights*Reimagined 8to18’s acquired fundraising software and integrated into our registration platform and core solutions, resulting in over $160k of passive topline revenue and over $100k in funding for our schools over 2 years*Managed NCSA integration and partnership, which resulted in an average of over $100k in commission per year*Conceived, implemented and launched apparel partnerships and integrations with 4 vendors in 8 years resulting in over $3 million in topline revenue*Successfully trained and directly managed teams of as many as 7*Created and moderated 2 webinars with partners and tech providers that resulted in 1400+ athletic directors registrants and valuable, accessible content for schools amidst COVID uncertainty.
K12 Sports Tech
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Founder And Ad AdvocateK12 Sports Tech Oct 2022 - PresentChicago, Illinois, United States -
Chief Operating OfficerLocal Sports Network Feb 2022 - Oct 2022Austin, Texas, United States -
Vice President Strategy8To18 Digital (Now Snap! Manage) Dec 2020 - Feb 2022 -
Vp Strategic Partnerships8To18 Digital Jan 2016 - Nov 2018Seek out, establish, and foster productive partnerships with tech providers in the spaceManage development enhancements, integrations, communication & marketing, and launches of partner/8to18 solutionsCollaborate with leadership to evaluate opportunities, prioritize and focus efforts, and manage and run the businessCreate new solutions and integrations from concept and partner discussion to implementation and monetizationCreate and manage marketing and communication efforts with 8to18 customer base and for new school acquisition, including co-marketing initiatives with partners -
Director Of Marketing + Corporate Partner Programs8To18 Digital Nov 2012 - Jan 2016Greater Chicago AreaCreated the partner program initiative to explore opportunities with other providers looking to offer value to the athletics office or monetize the parent audience while sharing revenue with schoolsGrew partner product sales through effective marketing to 8to18 consumer base of athletic directors and coaches, as well as the school parent community.Took on the creation of all marketing collateral and content for 8to18 including corporate website creation, flyers and handouts, conference banners, ad spots, 8to18 marketing campaigns, and partner marketing initiativesActivity accounted for 70% of the $1.2 mil of apparel sales on a team of 5Spearheaded the successful PR navigation of a potentially devastating corporate scandal
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Founder And WriterAbigail Emerson - Commercial Copywriting Dec 2010 - Sep 2014External Correspondence/Marketing:- Marketing Collateral Content: website content, brochures, direct mail, emails, presentations, newsletters, blog creation and/or upkeep- Letters to donors, clients, and customers, Headers, tag lines, slogans, Social media maintenanceInternal Correspondence:- Human Resources Content, Emails and letters to employees, Marketing to attract new hiresEditing of existing content:- Complete strategic rewrites, General review including additions and omissions
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Staffing ManagerAccountable Search Jan 2011 - Jan 2012- Responsible for placing candidates in temporary, temp-to-hire, and permanent positions in finance and accounting
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Commercial Tenant Representative And Communications ConsultantHoward Ecker + Company Nov 2009 - Jan 2011- Responsible for business development, company marketing, and assisting businesses with their real estate needs, including office lease analysis, renegotiations, renewals, relocations, and expansions/contractions -
Middle And Upper School Teacher And Varsity Head CoachSchool Of The Holy Child Aug 2006 - Aug 20097th Grade English, 7th Grade Religious Studies, 9th Grade Algebra, Middle School Computer Applications and Design7th Grade AdvisorVarsity Head Coach Girls LacrosseVarsity Head Coach Girls Cross Country -
Designer And MarketerFreelance Jun 2004 - 2009- Designed logos and invitations for different organizations and people including the following:TreyLed Insurance Company Inc., Grace Fellowship, Mary Emerson Art Show invitation, wedding monogram and thematic symbols, Imp co., Necessary Targets (HC school play), numerous invitations
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Account Associate, Sports Networking GroupKetchum Public Relations Aug 2005 - Feb 2006Sports-focused public relations/marketing for multiple clients including FedEx-NFL, IBM-NFL, 24 Hr Fitness-Winter Olympics, Lenovo-OlympicsFacilitated media event planning for numerous clients and spokespeople including Ron Jaworski - Radio Media Tour, Boomer Esiason - New York Media Tour, and FedEx Air and Ground NFL Players of the Year -
Assistant To Domestic Communications ManagerNyc2012 Dec 2004 - Aug 2005- Worked directly with NYC2012 Domestic Communications Manager- Communicated with New York press and facilitated the filtering and distribution of bid information and marketing materials- Assisted with the planning and set-up of press events and interviews- Drafted and disseminated press releases, media advisories, and quotes
Abby Emerson Education Details
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Liberal Arts -
Bachelor'S Degree -
Hackley School
Frequently Asked Questions about Abby Emerson
What company does Abby Emerson work for?
Abby Emerson works for K12 Sports Tech
What is Abby Emerson's role at the current company?
Abby Emerson's current role is Founder - K12 Sports Tech | Youth Sports Industry Expert | Athletic Director Advocate.
What schools did Abby Emerson attend?
Abby Emerson attended University Of Notre Dame, University Of Notre Dame, Hackley School.
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Abby Gray
Chef, Co-Host Of “Domor” Gala For Cancer Research, Gourmet & Entertaining Consultant @ Cooking With Abby Gray/Partner, Travel With Abby & MeganNorwell, Ma5harbormedia.org, gmail.com, gmail.com, gmail.com, oliviabrowning.com2 +161733XXXXX
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2richmond.edu, terradotta.com
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