Abby Shepherd Email & Phone Number

Philadelphia, PA, US

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• Developed and implemented full-cycle recruitment, admission, and enrollment strategies for all graduate programs, including non-degree, certificates and dual-degree programs within the College of Public Health
• Maintained direct recruitment portfolio for three graduate programs (Doctor of Physical Therapy, Master of Science in Athletic Training, Doctor of Athletic Training)
• Utilizing data-driven decision-making philosophies, set enrollment goals for each graduate program and implemented strategic initiatives to meet end-of-year yield metrics
• Oversaw Graduate Enrollment Management sub-unit and directly supervised three Assistant Directors of Graduate Enrollment
• Collaborated with marketing team to create print and digital collateral and evaluated success of lead-generation initiatives
• Developed and coordinated creative events (in-person and virtual) to bolster recruitment and yield activities throughout the admissions cycle

Greater Philadelphia Area

• Recruited and yield high caliber prospective students for five specialized master's programs: - MS/Financial Analysis- MS/Quantitative Risk Management- MS/Financial Analysis and Quantitative Risk Management.
• Led cross-programmatic initiatives for all Fox Specialized Masters programs
• Coordinated international student recruitment strategies
• Managed planning and scheduling of recruitment at off-campus college fairs
• Conducted virtual and in-person information session presentations and represent Fox School of Business at recruitment events
• Developed diversity and inclusion initiatives to recruit students from under-represented populations at the Fox School of Business

1801 Liacouras Walk, Suite 701, Philadelphia, PA 19122

• Identified student talent and interviewed students to determine programmatic fit.
• Created, managed, and led virtual and in-person recruitment and yield events for prospective and admitted students.
• Worked with faculty to identify target student profiles for each MS program. Created a unique recruitment strategy for each MS program.
• Extracted, analyzed, and distributed current enrollment figures and projections to inform admissions procedures and targets.

Greater Philadelphia Area

• Created and implemented initial logistical and administrative procedures for newly established international higher education research center located within the University of Pennsylvania.
• Managed all social media outlets and designed and maintained center website.
• Coordinated and managed doctoral exchange program as well as all faculty travel and research with Nazarbayev University’s Graduate School of Education.
• Planned, marketed and managed numerous events from large week-long international conferences to visiting faculty speakers.

Greater Philadelphia Area

Managed application and enrollment process for students applying to a portfolio of non-traditional bachelor and professional master’s programs at one of the nation’s top ranked higher education institutions.

M.S.Ed., Higher Education

Ba, Political Science, Magna Cum Laude

Activities and Societies: 2011 Diamond Award Winner - highest recognition by Student Affairs given to a Temple University undergraduate.