Abby Mcdowell Email & Phone Number

South Island, New Zealand

In my role at NZME, I focus on increasing digital revenue by promoting, leading, encouraging, and advocating for digital solutions within the South Island Commercial team. I collaborate directly with a team of over 30 sales professionals to enhance their clients’ digital investment and achieve their business goals. This includes managing client relations, leading pitch meetings, responding to strategic briefs, providing proactive digital solutions, managing digital campaigns, and offering… Show more In my role at NZME, I focus on increasing digital revenue by promoting, leading, encouraging, and advocating for digital solutions within the South Island Commercial team. I collaborate directly with a team of over 30 sales professionals to enhance their clients’ digital investment and achieve their business goals. This includes managing client relations, leading pitch meetings, responding to strategic briefs, providing proactive digital solutions, managing digital campaigns, and offering ongoing education. Show less

Invercargill, Southland, New Zealand

I worked with a diverse range of brands and businesses throughout Southland and across New Zealand. My role involved creating engagement opportunities through various channels, including digital and on-air radio campaigns. I collaborated closely with clients to understand their unique needs and objectives, developing tailored promotions to effectively reach their target audiences. By leveraging my expertise in marketing and communication, I was able to craft compelling content and innovative… Show more I worked with a diverse range of brands and businesses throughout Southland and across New Zealand. My role involved creating engagement opportunities through various channels, including digital and on-air radio campaigns. I collaborated closely with clients to understand their unique needs and objectives, developing tailored promotions to effectively reach their target audiences. By leveraging my expertise in marketing and communication, I was able to craft compelling content and innovative campaigns that resonated with consumers, ultimately driving growth and success for the brands I represented. Show less

Invercargill, Southland, New Zealand

South Alive is an urban rejuvenation project, led by the community, with the goal of identifying the best possible future for South Invercargill and ways to make it happen.

Perth, Australia

In this national marketing role, I was responsible for developing and executing comprehensive marketing strategies that enhanced brand visibility and drove revenue across multiple properties and brands. This involved coordinating with regional teams to ensure consistency in brand messaging and promotional activities. I oversaw the creation and implementation of marketing campaigns, including digital marketing, social media, content creation, and traditional advertising, tailored to each brand’s… Show more In this national marketing role, I was responsible for developing and executing comprehensive marketing strategies that enhanced brand visibility and drove revenue across multiple properties and brands. This involved coordinating with regional teams to ensure consistency in brand messaging and promotional activities. I oversaw the creation and implementation of marketing campaigns, including digital marketing, social media, content creation, and traditional advertising, tailored to each brand’s unique identity and target audience.Additionally, I analysed market trends and customer insights to identify opportunities for growth and innovation. I worked closely with the sales and operations teams to align marketing efforts with business objectives and ensure a seamless guest experience. My role also included managing partnerships with external agencies and vendors, and monitoring the effectiveness of marketing initiatives through data-driven analysis and reporting. Show less

Fremantle, Western Australia

Professional and passionate board member, and Tourism Committee Chair.

Fremantle

Esplanade Hotel Fremantle - by Rydges is an iconic Western Australian hotel located in the vibrant heart of Fremantle. In my role, I collaborated with all departments, including accommodation, food & beverage, conferencing, weddings, and special events, to deliver exceptional services, facilities, and major events to various target markets, ranging from the immediate locality to state and national levels.My responsibilities included some graphic design work and coordinating with… Show more Esplanade Hotel Fremantle - by Rydges is an iconic Western Australian hotel located in the vibrant heart of Fremantle. In my role, I collaborated with all departments, including accommodation, food & beverage, conferencing, weddings, and special events, to deliver exceptional services, facilities, and major events to various target markets, ranging from the immediate locality to state and national levels.My responsibilities included some graphic design work and coordinating with advertising agencies, website designers, printers, and other suppliers to execute campaigns throughout the year. I managed, negotiated, and facilitated major sponsorships undertaken by the hotel, maximizing revenue from events held in and around the Fremantle area.I also handled the hotel’s social media, direct marketing, and website content updates, ensuring consistent and engaging communication across all platforms. This included managing the online presence for four food and beverage outlets. Additionally, I coordinated television advertising shoots and photography as needed.My passion for events, graphic design, and marketing was fully realized in this role, allowing me to cultivate and apply my skills in a dynamic and rewarding environment. This position enabled me to contribute significantly to the hotel’s success and reputation, while continuously developing my expertise in these areas. Show less

Perth, Australia

I organized, advertised, and promoted special events at the Esplanade Hotel Fremantle - by Rydges. This included hotel expos, festivals, and special event days such as Valentine’s Day and Mother’s Day. I also assisted the Advertising and Promotions Manager with general advertising for the property, as well as supporting the online component of our business.These efforts significantly boosted the hotel’s visibility and reputation, attracting more guests and increasing bookings. The… Show more I organized, advertised, and promoted special events at the Esplanade Hotel Fremantle - by Rydges. This included hotel expos, festivals, and special event days such as Valentine’s Day and Mother’s Day. I also assisted the Advertising and Promotions Manager with general advertising for the property, as well as supporting the online component of our business.These efforts significantly boosted the hotel’s visibility and reputation, attracting more guests and increasing bookings. The special events created memorable experiences for attendees, fostering customer loyalty and positive word-of-mouth. Additionally, the enhanced online presence helped reach a broader audience, driving further engagement and revenue growth for the hotel. Show less

Database management, email marketing, social media administration, advertising proposals, coordination of marketing collateral, event logistics.

Business to business sales of promotional products to my database of 300+ clients: pitched ideas to clients, coordinated production timelines and distribution, direct marketing.Managed the University of Canterbury merchandise program: stock purchases and maintenance, process orders, create advertising offline, website maintenance, coordinate sales events.

Assisted with creating marketing plan, events, membership drives.

This was a part time role while I was studying towards my Graduate Diploma in Management/Marketing, after which I was promoted to a full time Account Executive.Database updates, production coordination, liaison between account managers and suppliers, general office duties.

Coorindated Hancocks Wine Tour 2008 (4 trade shows in 4 cities over 4 consecutive days): designed and created show catalogue; stock management and distribution; arranged venue hire, catering, staffing and equipment hire; created point of sale material; organised travel and accommodation for over 50 people.Assisted with some product marketing campaigns; created, coordianted and distributed the monthly sales trade catalogue; General administration for 12 brand managers and the marketing… Show more Coorindated Hancocks Wine Tour 2008 (4 trade shows in 4 cities over 4 consecutive days): designed and created show catalogue; stock management and distribution; arranged venue hire, catering, staffing and equipment hire; created point of sale material; organised travel and accommodation for over 50 people.Assisted with some product marketing campaigns; created, coordianted and distributed the monthly sales trade catalogue; General administration for 12 brand managers and the marketing manager: maintained sales spreadsheets, liaison between the marketing and sales teams, design and print jobs, catering and event coordination, sourced promotional material. Show less

Monthly sales trade catalogue, distribution of marketing material, design work as required, reception duties.Promoted to Marketing/Sales and Event Coordinator in August 2007.

Bachelor'S Degree, English And Sociology

Graduate Diploma, Managment And Marketing

Bsb42015 - Certificate Iv In Leadership And Management, Human Resources Management/Personnel Administration, General, Certificate Iv

Develop skills, knowledge and attributes in how to monitor health and safety, implement an operational plan, manage projects, promote team.