Abby Mcdowell Email & Phone Number

- Working with the B2C team to drive new product development in emerging verticals

- Prioritized feature requests, tech debt, and bug fixes for the Core application's roadmap, ensuring alignment with both the company's OKRs and user-informed data- Worked closely with the Director of Support to implement a new bug qualification process for Support reps- Identified and remedied customer pain points within existing product features, resulting in a reduction in user churn- Defined requirements & acceptance criteria for a team of designers and engineers

- Launched a new mobile application version to iOS and Android users- Led sprint planning and backlog refinement sessions- Conducted user interviews, surveys, and prototype reviews in order to qualify and plan features for the team’s roadmap- Validated user bugs within the web application, assigned the relevant priority, and planned them into the team's sprint accordingly - Mapped out the migration path for Printavo’s legacy REST API to a new GraphQL API- Assisted with Quality Assurance testing for Printavo engineers

Boulder, Co

- As the first Product hire within the company, I worked closely with the Director of Engineering to outline a product workflow for the organization- Closely managed a team of Engineers, a Product Designer, and stakeholders; ensuring on-time delivery of new development and smooth communication between all parties- Defined product requirements for new horizontal markets as the company scaled outside of a single niche- Planned and managed the delivery of a new onboarding feature which resulted in an increase in Customer NPS

Boulder, Colorado

- Managed a team of 5 Designers, overseeing each individual’s projects and progress of 100+ accounts- Worked closely with the CEO on ideation, user stories, and strategies of product pre-development- Assisted the Engineering team with quality assurance testing and product insight

Boulder, Colorado

- Responsible for designing and modifying WordPress websites, according to the client's specifications - Ability to work and thrive in a fast-paced environment, learn rapidly and master diverse web technologies and techniques - Proficient understanding of cross-browser compatibility issues and unique problem solving

Boulder, Co

• Evaluated and re-designed the brand identity for the NPO’s volunteer program• Designed new logo, graphics, slogan, and promotional materials specific to volunteering

• Strategized and formulated creative ideas and designs that would gain new and loyal customers • Planned and designed 12 different pop up events at beauty shows around the country to promote the brand