Abby Strong Email & Phone Number

San Francisco, Ca, Us

San Francisco, California, Us

- Global media and demand generation lead for Salesforce Marketing Cloud and Retail / Consumer Goods industries. Previously owned performance marketing strategy for Salesforce’s strategic events, and Tableau.- Partner cross-functionally with Global Integrated Campaigns, Field Marketing, Product Marketing, Finance, Operations, and external advertising vendors to build and launch holistic and effective paid media strategies. - Manage multi-million dollar quarterly budgets to ensure campaign goals and KPIs are hit across the entire portfolio. Own media strategy across paid social, display, third party email, paid search, and direct media partnerships.- Own full-funnel demand generation campaigns, from awareness, to pipegen, lead nurture, and customer retention. Experience running ABM campaigns. - Build, analyze, and present performance dashboards (Tableau, Google Analytics, etc) to internal groups and senior leadership.- Data-driven mindset, consistently run A/B tests to improve campaign performance, accelerating growth by reallocating budgets to our highest ROI partners and channels. - Conduct and aggregate audience research to inform campaign development.

San Francisco, California, Us

- Note: Tableau was acquired by Salesforce in August 2019.- Budgeted, planned, launched, and optimized over $5.5M across paid social, display, paid search, and direct media last fiscal year. Exceeded campaign goals by generating over 500M ad impressions, and 35k quality leads for sales. - Lead holistic relationship with external media execution agency. Effectively communicate campaign details and testing plans, ensure KPIs are exceeded; consistently drive performance and process improvements.

San Francisco, California, Us

- Supported paid media planning for the Senior Brand Audience Manager in the U.S. and Latin America. - Project managed Tableau's Forbes content partnership, leading over 15 internal and external stakeholders to launch thought leadership content, strategic events, print, and paid media across Forbes platforms.- Served as the programmatic display subject matter expert and channel roadmap owner. - Created a year-long plan to optimize and improve programmatic efforts for the business holistically. Incorporated new technology, test ideas, and external vendor recommendations.

San Francisco, California, Us

-Analyzed strategic data reports using Google Analytics to monitor monthly website and blog performance. -Created, scheduled, and published social content to Twitter, Facebook, and LinkedIn accounts daily.-Engaged in active conversations with individuals on social media by responding to messages and liking/sharing content.-Uploaded content to the Digital Asset Manager (DAM) – an internal repository for all project work, pictures, videos, and more. -Learned about the agile (sprint) planning process, which the IDEO web developers use to create a list of tasks to be completed in two-week increments. Tasks are rated and scaled based on importance and work load.-Developed a bi-weekly newsletter featuring noteworthy IDEO work in the press that was then sent to subscribers via MailChimp.

Danville, California, Us

-Analyzed inventory levels and created Excel Spreadsheets to help prepare bi-weekly orders.-Trained and assisted new employees, communicated effectively with co-workers, fulfilled ~30 orders/hour.-Formed meaningful relationships with customers; was quickly recognized as a top customer service representative.

San Francisco, California, Us

-Processed incoming invoices from client projects; reconciled employee receipts for necessary reimbursements.-Actively participated in weekly team financial meetings.-Created an internal online FAQ for common financial questions to increase efficiency in the finance department.

Palo Alto, California, Us

-Planned and executed daily practice schedules. -Taught fundamental volleyball skills such as rotations, serving, setting, hitting, and passing.-Mentored the players on and off the court. -Coordinated driving and snack schedules with parents.