Embracing "Data to Decision" mentality has shaped my professional trajectory.Data enthusiast with 7+ years of experience in business intelligence, data analysis, consumer insight, and market research with cross functional teams. You can reach me at abby.lin0803@gmail.comRelevant Skills:- Analytical tools: SQL, Python, SPSS, Tableau, Power BI, Google Analytics, Excel- Experimental A/B Testing- Data Analytics and Visualization- Strategic and Analytical Consumer Insights- Qualitative Market Research
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Senior Business AnalystHp Jun 2021 - Jun 2023- Managed data reporting and expanded my region responsibility from US to global- Conduct competitive analysis to define growing opportunities and draw actional recommendations for all of company's business regions through visualized narrative. -
Data AnalystHyperx Feb 2017 - Jun 2021- Collaborate with cross-functional teams to align data strategies with business objectives, contributing to a more number-driven product launch- Presented findings and recommendations to optimize strategic planning in data driven format, effectively communicating insights through easy visualization (Tableau, Power BI, Excel graphic) -
Consumer Insights Specialist4A'S May 2016 - Sep 2016Chicago, Illinois, United States- Designed qualitative research for multiple leading advertising agencies (Ogilvy, FCB, OMD)- Delivered customer-centered insight for 4A's hiring program in Chicago -
Market Research AnalystNewsoft May 2013 - Sep 2014- Developed end-user based marketing message by pulling insights through Google Adwords.- Improved digital content through A/B testing optimization and reached 8% growth on click through rate
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Marketing Data AnalystGtmc Sep 2011 - Apr 2013- Implemented customer-centric strategy for growing companies across multiple industries to promote brand perception and value among consumers- Executed campaigns that drove 16% more YoY sales. Monitored key metrics and maintained the performance aligned with industry trend
Abby Lin Education Details
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Marketing Analytics
Frequently Asked Questions about Abby Lin
What is Abby Lin's role at the current company?
Abby Lin's current role is Business Analyst @ HP | Data analytics, Business Intelligence - Bringing impactful growth to tech company | Social Cause.
What schools did Abby Lin attend?
Abby Lin attended Northwestern University.
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