Abby Badach Doyle Email & Phone Number

Pittsburgh, Pa, Us

We help provide clarity for all of life’s financial decisions with objective advice, expert info and helpful tools.

Pittsburgh, Pa

I founded my own content shop, Front Porch Story Co., in 2019 to build on more than 10 years of writing/editing/digital content marketing strategy experience.Industry + subject matter experience: Environment and sustainability; social justice; travel and tourism; restaurants and dining; spirituality, mindfulness and religion; music, arts and culture; wine and spirits; higher education; insurance; real estate; and elementary publishing. Clients and publications include:Writer:Gareth Stevens Publishing (high-interest nonfiction for elementary and middle school readers); Erie Times-News and its associated feature publications: Her Times, Showcase and Lake Erie LifeStyle Magazine; FAITH Magazine (Roman Catholic Diocese of Erie, PA); Eriesense Magazine (Erie Insurance); Erie Reader; Gannon Magazine (Gannon University); Lake Erie Wine CountryEditor:Gareth Stevens PublishingDigital Content Consultant:Erie Downtown Development Corporation; Athletic Republic Erie; Roman Catholic Diocese of Erie, PA

Erie, Pennsylvania Area

Promoted to include expanded responsibilities in addition to senior marketing communications specialist role - blog editor (below).• Marketing operations: Identify and implement process improvements for Digital Content Team on Marketing Automation project. Use marketing technology platforms (and scope integrations) to drive accountability, visibility and on-time delivery of digital content projects. Update, communicate and manage the digital content production calendar for digital content processes (such as tasks, templates and intake requests), workflows, timelines and milestones.• Marketing project management: Lead, track and communicate all project phases and deliverables from inception through final delivery. Projects led include Digital Customer Experience marketing support (mobile app launch, online account enhancements) and Claims content support on “storm chasers”/hail damage.• Digital content strategy: Identify content priorities and major campaigns; develop and socialize companywide content strategy; lead editorial board meetings; manage content budget; manage content vendors.

• Editorial strategy: Align content development with business need, product priorities, and customer growth/retention goals; optimize content to drive quality traffic to goal destinations on website; use content to mitigate business risk (e.g. CAT communications); measure, analyze and socialize impact through executive dashboard. • Editorial operations: Oversee production workflow for blog content, including topic ideation and brainstorming; LOB requests; managing content calendar; managing freelancers; writing, editing and fact-checking; optimizing copy for SEO and social; routing copy through legal and SME approval; art direction; and publishing to CMS.• Content production: Work with content strategist to identify and implement opportunities for production efficiency. Use Percolate to establish content and campaign templates; production, approval and task workflows; and content taxonomy/metadata. Advise paid media team on content repurposing and amplification.

Promoted to include expanded responsibilities in addition to marketing communications specialist role (below).• Creative strategy/digital producer: Developed strategy, production timelines and communication plans for large projects including launch of corporate brand ambassador/employee advocacy program; launch of Pinterest and Instagram channels; influencer partnerships; and brand activations. Project manager for seasonal content campaign.• Social media governance and policy: Worked with key business areas including Law, Compliance, and Risk Management to advise on corporate policy and guidance pertaining to legal, regulatory and governance issues involving social media.• Content development: Managed the social content calendar (Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+); developed social creative to drive engagement, support key brand messages/products and align with multichannel campaigns.• Social customer care: Worked with Customer Integration and Satisfaction group to increase efficiency in social media monitoring and customer care. Together, we created a taxonomy to categorize and track incoming comments; clarified our escalation protocol through written standards and process documents; and ultimately improved issue resolution time by 19.66 hours (from 26.73 hours in 2017 to 7.07 hours in Q2 2018.)

• Content development: Managed the social content calendar (Facebook, Twitter, LinkedIn, Google+); developed creative to drive engagement, support key brand messages/products and align with multichannel campaigns.• Social customer care: Monitored, escalated, and responded to customer concerns on social, including night and weekend monitoring.• Public relations: Supported PR team with campaigns and crisis management communications.• Data analysis + reporting: Gathered, analyzed and presented data to my team and senior/executive leadership on content performance; competitive intelligence; and emerging social platforms and trends.

Erie, Pennsylvania Area

• Marketing: Managed all marketing projects for two on-campus clients: Mercyhurst Institute for Arts & Culture (performing arts center) and Mercyhurst North East (two-year/associate degree branch campus)• Copywriting: Wrote copy for all university publications: Admissions materials, news releases, website, social media, print ads, TV/radio scripts, direct mail, alumni magazine and fact sheets• Public relations: Supported media relations manager with story pitches, news conferences, media relations and crisis communications• Social media: Supported social media manager with content, paid campaigns and contests/promotions

Erie, Pennsylvania Area

I led wine tastings and cellar/production tours for all kinds of folks: first-time wine drinkers, wine enthusiasts and professional sommeliers. The wine list was 40+ varieties long, spanning (at the time) three brands and three retail locations. I gained a deep appreciation for harvest season, clean water, healthy dirt, and local agriculture. I also tasted a lot of wine. Yes… it was the most fun part-time job ever.

Erie, Pennsylvania Area

• Marketing: Wrote, designed and produced marketing collateral (brochures, print ads, website copy, email blasts, social media, photo/video shoots) to strengthen brand, increase enrollment and engage new and existing donors.• Public relations: Wrote and pitched news releases to local media; served as media liaison at school events.• Special events: Worked with Director of Advancement to plan and manage events for donors, families and prospective families.