Abby Badach Doyle Email & Phone Number

Pittsburgh, PA, US

We help provide clarity for all of life’s financial decisions with objective advice, expert info and helpful tools.

Pittsburgh, PA

I founded my own content shop, Front Porch Story Co., in 2019 to build on more than 10 years of writing/editing/digital content marketing strategy experience.Industry + subject matter experience: Environment and sustainability; social justice; travel and tourism; restaurants and dining; spirituality, mindfulness and religion; music, arts and culture; wine.

Erie, Pennsylvania Area

• Promoted to include expanded responsibilities in addition to senior marketing communications specialist role - blog editor (below).
• Marketing operations: Identify and implement process improvements for Digital Content Team on Marketing Automation project. Use marketing technology platforms (and scope integrations) to drive accountability.
• Marketing project management: Lead, track and communicate all project phases and deliverables from inception through final delivery. Projects led include Digital Customer Experience marketing support (mobile app.
• Digital content strategy: Identify content priorities and major campaigns; develop and socialize companywide content strategy; lead editorial board meetings; manage content budget; manage content vendors.

• Editorial strategy: Align content development with business need, product priorities, and customer growth/retention goals; optimize content to drive quality traffic to goal destinations on website; use content to.
• Editorial operations: Oversee production workflow for blog content, including topic ideation and brainstorming; LOB requests; managing content calendar; managing freelancers; writing, editing and fact-checking.
• Content production: Work with content strategist to identify and implement opportunities for production efficiency. Use Percolate to establish content and campaign templates; production, approval and task workflows.

• Promoted to include expanded responsibilities in addition to marketing communications specialist role (below).
• Creative strategy/digital producer: Developed strategy, production timelines and communication plans for large projects including launch of corporate brand ambassador/employee advocacy program; launch of Pinterest and.
• Social media governance and policy: Worked with key business areas including Law, Compliance, and Risk Management to advise on corporate policy and guidance pertaining to legal, regulatory and governance issues.
• Content development: Managed the social content calendar (Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+); developed social creative to drive engagement, support key brand messages/products and align with.
• Social customer care: Worked with Customer Integration and Satisfaction group to increase efficiency in social media monitoring and customer care. Together, we created a taxonomy to categorize and track incoming.

• Content development: Managed the social content calendar (Facebook, Twitter, LinkedIn, Google+); developed creative to drive engagement, support key brand messages/products and align with multichannel campaigns.
• Social customer care: Monitored, escalated, and responded to customer concerns on social, including night and weekend monitoring.
• Public relations: Supported PR team with campaigns and crisis management communications.
• Data analysis + reporting: Gathered, analyzed and presented data to my team and senior/executive leadership on content performance; competitive intelligence; and emerging social platforms and trends.

Erie, Pennsylvania Area

• Marketing: Managed all marketing projects for two on-campus clients: Mercyhurst Institute for Arts & Culture (performing arts center) and Mercyhurst North East (two-year/associate degree branch campus)
• Copywriting: Wrote copy for all university publications: Admissions materials, news releases, website, social media, print ads, TV/radio scripts, direct mail, alumni magazine and fact sheets
• Public relations: Supported media relations manager with story pitches, news conferences, media relations and crisis communications
• Social media: Supported social media manager with content, paid campaigns and contests/promotions

Erie, Pennsylvania Area

I led wine tastings and cellar/production tours for all kinds of folks: first-time wine drinkers, wine enthusiasts and professional sommeliers. The wine list was 40+ varieties long, spanning (at the time) three brands and three retail locations. I gained a deep appreciation for harvest season, clean water, healthy dirt, and local agriculture. I also tasted.

Erie, Pennsylvania Area

• Marketing: Wrote, designed and produced marketing collateral (brochures, print ads, website copy, email blasts, social media, photo/video shoots) to strengthen brand, increase enrollment and engage new and existing.
• Public relations: Wrote and pitched news releases to local media; served as media liaison at school events.
• Special events: Worked with Director of Advancement to plan and manage events for donors, families and prospective families.