Developed Upkeep's branding and visual identity with comprehensive brand guidelines.Led the visual identity and graphic design content across all digital channels, ensuring a cohesive and compelling brand presence.Successfully led high-impact billboard campaigns from concept to execution, directing photoshoots and crafting compelling copy.Worked closely with product design, engineers, and stakeholders to create seamless UX/UI designs that enhance user experience and align with business goals.Designed and directed a social media strategy leveraging graphics and video content, resulting in millions of engagements. Designed presentation pitch decks and product presentation materials for investors and internal stakeholders.

Brand designer specializing in creating brand guidelines and implementing visual identities across platforms, including social media, websites, print materials, and more.

I created diverse brand design concepts for the agency's clientele, encompassing logo iteration, digital mock-ups, and branded illustrations.