Abby Beckley Email & Phone Number

Friuli-Venezia Giulia, Italy

I develop and execute tailored, data-driven marketing strategies that resonate with target accounts, leading to increased engagement and conversion into sales-qualified leads (SQLs). I collaborate closely with sales and product teams to deliver compelling, research-driven content that speaks to our clients' specific needs and challenges.Key Responsibilities:Lead ABM Campaigns: Develop and execute targeted ABM strategies to engage and convert high-value accounts.Content Creation: Craft engaging content and messaging tailored to specific verticals, ensuring high relevance and resonance.Research & Insights: Conduct in-depth research into target accounts and verticals, ensuring that all campaigns are backed by actionable insights.Collaboration: Work closely with the sales team to align ABM initiatives with business objectives and ensure seamless integration of marketing efforts.Optimize Performance: Monitor and analyze the performance of campaigns, optimizing strategies for maximum impact and conversion rates.Engagement Metrics: Achieve and maintain high engagement rates (35-40%) from target accounts through personalised and impactful outreach.

London Area, United Kingdom

Hadean provides the infrastructure and computational power that allows you to build, run and monetise the Metaverse. Powering immersive user experiences, Hadean’s open, scalable infrastructure dynamically connects audiences across the world.As a super computing company, the work that Hadean does is highly complex to describe and takes a computer engineering mindset to fully grasp it. The main focus is top-of-funnel work. Understanding the key messages to pull out in terms of our capabilities and finding creative ways to transfer this message across, using different voices to match our varying verticals, is the fundamental part of the work I do. Everyday I craft outstanding copy covering the spectrum from marketing collateral to assets for operations. It's an intriguing and compelling space we are working in, using the power of computing to solve the world's greatest problems. This brings its own challenge because we are working at the frontier of technology and have to carry people across the chasm, but our solutions perform superbly, so the journey is a swift one.

London, England, United Kingdom

Gallium is a multiple award-winning marketing and communications consultancy that works alongside client businesses – from early-stage start-ups to listed global organizations - as though we are part of your internal team. Our honest, straight-talking, and dedicated approach means we work comprehensively with clients to help build a foundation or secure the future for a successful company. We believe a consultancy, such as ours, with experience in the relevant industry, working across borders and an eye permanently on our clients’ larger goals mean we can craft the right long-term strategies to consistently deliver results (award-winning ones too). We partner with our client organisations to underpin their strategic marketing activities. We are always creative in our approach (we will also accept the terms ‘kooky’ and ‘quirky’ – whatever it takes to get the product or service in front of the right people at the right time). At Gallium, we work with clients whose products and services we can get excited about because if we love it as much as you do then we will work our tushies off and support you in everything from innovative product development, brand management, content creation all the way through to inspired PR and creative social media marketing campaigns. Our team is built on expertise across industries and some of the best talent globally - from Hong Kong to San Francisco. It is our impressive reputation, high quality of service and nimble approach that has had founders seeking us out for help. If you have an amazing product or service and are looking for a solid team to help guide the strategy and take it to the next level of success, get in touch, we can’t wait to get excited about it with you.

London, United Kingdom

London, United Kingdom

The most important requirement for creating a culture of change, trust, collaboration, and purposeful performances within organisations is the alignment, exemplarity, and efficient functioning of their Leadership Team.The LeadershipTeamMap is the first assessment tool entirely dedicated to Leadership Teams. It explores:• The degree of alignment among Leadership Team members• Their ability to perform as a team• Their ability to transform the organizationThe LeadershipTeamMap provides CEOs with key insights on what their team really needs to talk about, to enable extraordinary and purposeful performances.www.LeadershipTeamMap.com

London, United Kingdom

Development and Management of WorldWork's Marketing Communications Strategy : - Identifying market demand for WorldWork products and services via commissioned research, regular communication with network of consultants and attendance of industry events. - Allocation of resources for marketing actives such as exhibiting at industry-related events, organising quarterly open evenings, advertising in industry publications.- Managing WorldWork's branding strategy: re-designing WorldWork brand look and product images as part of re-positioning activity- Creating and presenting monthly marketing reports to the board of directors.- Representing WorldWork and presenting at conferences and network events. - Collaboration with network partners in L&D programme designs and tender applications.- Building and maintaining effective relationships with the global network of WorldWork’s clients and potential clients.- Managing provision of technical & marketing support to network of licensed consultants as necessary - Continuous promotion of the WorldWork brand via social media as well as offline channels in line with marketing planning and creating opportunities to make sales of WorldWork products and solutions.Managing WorldWorks messaging: preparation of engaging marketing materials and other content for use in hard-copy and on-line contexts in accordance with the Company’s branding guidelines to support strategic marketing objectives.

London, United Kingdom

Sales; handling e-mail, telephone and website enquiries from prospective candidates, pursuing course sales and organising open evenings and master-classes to encourage bookings, development and implementation of online and offline promotional material and new business generation through use of CRM system and social media platforms.

Provided exceptional support to the head of HR, duties covered include: document preparation – proof-reading and editing official paperwork and the company handbook, maintaining engagement with internal stakeholders, pensions administration, arranging of staff relocation between UK, Australia and USA, contract preparation, administrating disciplinary procedures.

Classical Studies, Ancient History, Art & Architecture, Literature

Member of security team in students' union.

3 A Levels, 2 As Levels

Activities and Societies: Drama club, Boules team, Chamber choir