Abby Bysshe Email & Phone Number

Tapped for newly created role by CEO for expertise in audience experience, elevated exhibition experiences, and a world-class touring exhibition program. Along with the current oversight of permanent exhibitions, floor programs, 21+ events, seasonal events, design services, and business development, this expanded role will add the Institute’s four theater spaces to that portfolio along with oversight of the Institution’s experiential and architectural master plan, upcoming strategic planning process, and customer journey planning. Serves as strategic partner to CEO and executive management across fundraising, marketing, business operations, operations, HR, IT, Finance and Legal teams to ensure organizational alignment. Manages a team of 15 and budgets for projects ranging from $200K up to $50M.

Philadelphia, Pennsylvania, United States

Tapped for newly created role by CEO for expertise in visitor-centric operations, creative direction and venue sourcing. Charged with triplicate role: provide strategic and operational direction in establishing visitor-focusing, pan-organizational objectives, move organization toward visitor-centric culture and advance the customer value proposition for 1,000,000 visitor base.Serves as strategic partner to CEO and executive management and across fundraising, marketing, business operations, HR, IT, Finance and Legal teams to ensure organizational alignment. Develop and execute comprehensive tactical plans to design and deliver immersive experiences that foster cross-cultural human connections. Guide business transformation and high-potential growth, emphasizing people, strategy and process improvements. Manage a team of 10 and budgets for touring exhibitions and cultural/science exhibits ranging from $200K up to $15M. Direct oversight of the Exhibitions, Floor Programs and Events, Design Services, and Business Development departments.

Greater Philadelphia Area

Partnered with executive staff on co-creation and long-term planning of the exhibition program. Provided leadership to the identification, development, research and execution of long term and traveling exhibitions and experiences. Served as creative director for the development and design of museum experiences from initial concept and narrative development, into a phased design development process, to the oversight of fabrication and final installation. Worked with the Operations Team, oversaw the remediation and upkeep of permanent and traveling exhibitions and experiences.

Greater Philadelphia Area

Researched and negotiated incoming special exhibitions in order to maximize both revenue and mission delivery. Worked across the organization to effectively model expenses and revenues concerning special exhibitions. Collaborated with senior staff in the annual budget process around special exhibitions. Explored possible partnerships, joint investments and consortium models for incoming exhibitions and other incoming/outgoing products.

Washington D.C. Metro Area

Led growth of museum partnerships both nationally and internationally. Built broader institutional relationships across all content and business lenses. Created and presented business models to senior team regarding growth opportunities in the museum market. Managed traveling exhibition business both national and internationally.Coordinated cross divisional opportunities including philanthropy, merchandise, books, lectures, and films. Grew exhibition business for the Society by identifying key business relationships, popular content areas, and various business models around the traveling exhibition market.

Washington, Dc

Provided venue research, development and execution of sales and promotional strategies, and production of marketing materials for traveling exhibition projects--including website maintenance, eblast production, rights clearance and distribution of printed materials. Managed contract negotiations, exhibition tour management, coordination of crating and shipping logistics, installation and deinstallation planning, budgeting and reporting.Directed management of digital exhibition program. Oversee progress of international relationships, budgeting and reporting, contract negotiations, and logistics. Managed several NG Museum exhibitions per year including budget creation, content management, contract negotiation, and liaising with artists and vendors. Worked directly with other NG divisions in the development and promotion of existing and new traveling exhibition projects. Served as NG's country manager for Mexico, leading the Society's local business development and coordination efforts.

Managed growth of the national photography traveling exhibition business. Provided market research focused on the ideal business models and contents areas for the Society’s brand. Identified the Society’s unique role in a crowded exhibition marketplace.

Designed multimedia presentations. Digitally restored Roman mosaics. Produced 2D and 3D maquettes to aid in exhibition layout. Built 3D models of exhibition spaces. Worked with Chief of Design, Curators and Architects on various graphic options for exhibitions. Aided in silkscreen production. Supported Production Coordinators in organizing exhibition installations. Prepared and maintained CAD exhibition files and image plans. Managed all exhibition related presentations to donors, lenders, and art collectors.

Ma, Modernism

Ba, English

Graphic Design

Activities and Societies: Studied Intro to Graphic Design, Typography, Fundamentals of Graphic Design and Web Design