Abby Sherman Email & Phone Number

Seattle, Wa, Us

Responsible for the facilitation of Paradigm's content and promotion calendar, and ideating, editing, writing and publishing sales and nurture copy in the company’s digital presence, enabling Paradigm to make meaningful impact in the industry of HR and Business Development while converting followers and subscribers into paying customers.

I work with entrepreneurs and creatives to increase sales, expand their reach and impact, and create clear messaging to through carefully crafted, benefits driven copy. I've worked with people across multiple industries, including business consulting, healthcare, and creative services to transform big ideas into relatable, actionable copy that compels audiences to take action.

➜ Ideated and wrote compelling copy and content for social media, blog posts, landing pages, sales funnels, websites, webinars, course materials, promotional materials, educational PDFs, and more➜ Hosted a once per month copywriting workshop for Company's business coaching clients➜ Conducted website or webinar audits for Company's private business mentorship clients➜ Wrote 8+ nurture emails/newsletters per month

➜ Wrote external, client- and customer-facing communications on updated health and safety protocol in light of COVID-19 regulations. ➜ Crafted copy to market company's new services and products to B2B and B2C audiencesDeliverables included:➜ 3-4 B2B and B2C emails per week➜ Customer case studies➜ Press Releases➜ Webpage updates

New York, New York

HML is a design-led research lab committed to raising awareness about toxics in building products and creating resources that enlighten and edify the next generation of designers and architects in making healthier places for people to live and work.In this role, I leveraged my knowledge and experience in environmental policy, sustainability-focused projects, and grant administration to support senior leadership in directing day-to-day operations and fulfilling objectives related to a 3-year, multi-partner, 7-figure grant award. This included devising a robust communications strategy to deliver successful marketing campaigns; leading a team; and simplifying, standardizing, and optimizing processes to minimize complexities and streamline operations.Select Highlights➜ Kept stakeholders on schedule and met all deadlines while synchronizing multidisciplinary collaborative research and coordinating 4 partner organizations along with multiple internal partners in completing project funder reporting.➜ Formulated and deployed new and traditional media communications strategy, including planning and execution of public events, as well as email, paid and organic social, SEO, SEM, and earned media campaigns.➜ Exceeded targeted goal of doubling online certification program enrollment.➜ Coalesced readily identifiable brand identity across all communications material and empowered precision and efficient production of collateral by compiling a style guide.➜ Informed future strategies and optimized marketing efforts by developing, tracking, analyzing key performance metrics (KPIs) using analytics tools.➜ Eased transition into office culture and clarified critical administrative tasks by composing a staff handbook and training material. ➜ Bolstered team morale and staff productivity by proactively working with HR in outlining a performance improvement plan and resolving a disruptive, underperforming employee situation.

Greater New York City Area

In this grant administration role, I planned and orchestrated all grant related activities in concert with senior leadership and principal investigator (PI). Overseeing staffing; budgeting; reporting; and project initiatives, I managed project scheduling, execution, deliverables production, and deadlines.➜ Secured $7.5M in funding−the largest private grant in the university's history−by shepherding 3 external partner organizations in fruitful grant application process. ➜ Collaborated with partner organizations in meeting key grant goals, milestones, and reporting requirements.➜ Verified spending aligned with project objectives and deliverables by gathering, scrutinizing, and analyzing monthly partner organization financial and narrative documents; compared past and projected expenses.➜ Coordinated; collated and incorporated feedback and expense reporting; compiled; and drafted detailed 6-month interim and annual report for project funder.➜ Ensured accuracy and timeliness of project funder bi-annual report during university-wide transition to new accounting system and prior to formal staff training by requesting and completing individualized application training.➜ Researched potential new funding opportunities and contributed to development of long-term fund raising strategy.

Greater New York City Area

Initially at Parsons, I played a vital role in the smooth operation and ongoing success of 3 graduate programs. Providing top-quality, front-line program leadership and administrative support, I delivered all facets of program implementation from recruitment to graduation. My work involved liaising between students, faculty, and staff; advising on policies, procedures, curriculum matters, and compliance issues. Additionally, I planned, organized, promoted, and facilitated events and meetings and coordinated travel arrangements.

Copywriting

Certificate, Digital Marketing

The course provided a solid foundation in marketing fundamentals — from segmenting a market to developing customer insight — and combines.

Master Of Science - Ms, Environmental Policy And Sustainability Management

Bachelor Of Arts (B.A.), Political Science And Pan-African Studies

Activities and Societies: Varsity Swim Team, Drew Uganda Initiative, Student Athletic Advisory Committee, Drew Orientation Committee