Abby Edwards Email & Phone Number

Cambridge, Gb

Content team leader:• Leads and manages the team of internal and external writers, holding all members accountable• Drives growth and team development• Ensures the content team is happy, engaged and working cohesively and productively• Manages the profitability of the content team, effectively balancing internal and external resources against client and team requirements• Monitors content marketing trends to ensure clients receive the best and latest guidance• Attend pitches and major meetings as required• Responsible for identifying recruitment needs, running the hiring process and onboarding new hires• Assesses new freelance contacts and manages relationships• Trains the content team to ensure the work produced is of the optimal standardSenior content editor: • Effectively reviews content for structure, flow, stylistic consistency and tone of voice• Assesses the scientific accuracy and integrity of all content produced• Ensures the storytelling and style used for the piece is the most effective for that brief• Ensures the content is correctly aligned to the buyer’s journey• Writes at a Senior Writer LevelContent strategist:• Content strategy consultant to account teams• Undertakes audits, buyer journey mapping, content recommendations• Runs content workshops and concepting sessions• Provides additional strategic support for marketing and PR activities as required• Oversees patient communication activitiesAccount director: • Provides/oversees strategic services to clients, such as marketing audits and recommendations, tactical impact assessments, value proposition and messaging workshops • Develops strategies, proposals and integrated marcoms plans• Ensures client satisfaction and troubleshoot any issues• Completes forecast and capacity planning• Account growth• Responsible for the development and signing of contracts• Trains the AM team

• Led and managed the internal and external writing teams• Kept up-to-date with the latest content best practices and trends• Wrote at a senior writer level• Reviewed and either edited documents or provided feedback to ensure all content produced (from animations to technical articles) met the BioStrata standard• Completion of Account Director and Senior Account Management duties

• Developed and supported the development of strategies, proposals and integrated marcomms plans• Provided strategic services to clients such as buyer persona workshops• Managed a diverse portfolio of clients, from small not-for-profits to large, multi-billion dollar enterprises• Undertook patient communication activities• Attended and presented at major meetings and calls• Provided QA support on both creative and written content• Ran media training for clients, and managed media meetings on-site• Market analysis and reporting• Managed client budgets• Mentored junior team members• Completed creative, technical and SEO copy writing activities

• Responsible for the day-to-day running of a portfolio of accounts• Involved in all aspects of PR and marketing• Ensured effective project management to keep activities on time and budget• Guided clients and produced the best outputs for campaign success• Technical and creative science writing• SEO copywriting

Cambridge, United Kingdom

• Supported and led the development and implementation of creative communications activities to lead the Trust’s key objectives and priorities• Worked with a wide variety of stakeholders across departments within the Trust, external organisations and partners on the campus• Evaluation of internal communications channels, made recommendations and implemented changes • Local and national media engagement• Assisted with crisis communications management• Junior Doctors and Consultant internal communications lead• Patient engagement and communications

• Responsible for the day-to-day running and management of a portfolio of accounts• Involved in all aspects of PR and marketing activities• Programme/campaign planning and management• Liaising with media, securing article placements, and securing interviews• Copywriting• Managing creative projects from briefing to final delivery• Market analysis and reporting • Budget management on client’s behalf• Line management responsibilities

• Liaising with patients• Managing medical record files• Matching patients with the right consultant for them • Managing patient appointments• Document preparation for consultants• Working with private insurers