Abigail Lim Email & Phone Number

Singapore

Singapore

Quantcast - the leader in measurable advertising outcomes. An AI-powered DSP that automatically predicts which audiences are most likely to buy and optimizes campaigns to unlock reliable business results at scale.

Singapore

Part of the Ad operations team in Essence APAC.- Consultative support on tracking for clients that include tagging implementation recommendations - Tagging implementation via Google Tag Manager (GTM) and Campaign Manager (CM360)- Trafficking and set-up of all campaigns via an ad server such as Campaign Manager (CM360)- Audit user journey flow and troubleshoot regularly in entire campaign lifecycle- Well knowledge in ad tech vendors (IAS, MOAT, DoubleVerify) to ensure campaigns under clients are covered in areas of measurability, brand safety and fraud.- Regular communication and collaboration with global teams frequently to check on campaign health and stay up to trend in the latest in ad ops industryKey Highlights include:-Provide Ad Ops Training to new joiners in the APAC region monthly in terms of what ad ops do in terms of our systems and processes and business unit as a whole- Strategic Takeaway on Web 3.0 and the Metaverse in February 2022 to the whole APAC region of over 100 participantsMainly work on:- Google SMB (Small Medium Businesses)- Google Workspace APAC- Google Cloud Platform APAC

Singapore

Part of the SEA eCom team, oversaw Digital Partners (Lazada, Shopee, CRC and LINE TH) in SEA countries like Vietnam, Singapore, Malaysia, Indonesia, Thailand and Philippines.-Provide analytical support alongside monthly insights and recommendations for digital partners-Drive standardization across multiple countries, platforms and tools to help the team have a holistic view of the business-Provide assistance on data collection, cleansing and report generation of Digital Partners key KPIs, Sales performance or other performance reports-Ensure Daily, Weekly and Monthly Reporting and Insights gathering to drive additional sales-Develop strategies for effective data analysis and reporting as well as define relevant metrics and data sources -Support all analytics operations to correct discrepancies and ensure quality reporteCom industry, Digital Platforms or competitor research and analysis of best practices or latest website trends to drive AOV and conversion

-Kinobi's 1st International Digital Mentoring Programme with a focus on Tech Business Development guided by mentors, alongside fellow mentees across India, Indonesia and Singapore.- 6% acceptance rate.- Tech development project in collaboration with CodaPayments

-Digital ad-trafficking to facilitate ad campaign launches -Coordinate with advertisers and internal departments to obtain ad creatives and ensure successful campaign delivery-Monitoring advertising and marketing campaigns launched on the company’s digital platforms for magazines titles such as Herworld, Hardware Zone, Shape, Female, CLEO, Nuyou, Home & Décor, Young Parents, Peak, Luxury Insider and Icon.-Provide recommendations and insights on the performance of each campaign-Ad testing to ensure successful campaign delivery-Provide in-house marketing support for newsletters, in-house banners and magazine awards-Ad Op IC for: Peak 35 Anniversary Awards, HerWorld Hair Awards, Young Parents SG Parents Choice 19/20, HerWorld Beauty Awards 2020-Campaign optimization using digital marketing tools like Tabloola, Outbrain and Facebook Ad Manager-Provide recommendations on how to improve campaign's performance-Used analytical tools like Google Analytics, Double Click for Publisher and Google Ads Manager-Executed ads on SPHL sites like Business Times and Straits Times

Isobar is a global digital agency, part of the Dentsu Aegis network, it's mission is to transform businesses, brands and people's lives with the creative use of digital. •Coordinate between internal teams and third parties to ensure smooth execution of advertising campaigns•Strong focus on campaign implementation•Helped in checking of content calendar ensuring social media post tallies accordingly to content•Transcribed interviews which aid in content for social posts•Manage project workflow and ensure timely delivery•Assist in timeline management and costingClients: SkillFuture, GEWR, Discovery SEA