Mohit Raina Email & Phone Number

Leading the NA market for Samsung ads. Collaborating closely with cross functional teams to ensure seamless campaign delivery, performance tracking and client satisfaction.Lead a team of ad operations specialists providing guidance, mentorship and support to ensure high quality campaign execution and continuous improvement in operational process.Identify opportunities to streamline workflow, automate repetitive tasks and improve overall operational efficiency to maximise team productivity and campaign effectiveness.Setting up and managing high-performing teams for process establishment and programmatic campaign management, specializing in mobile and CTV campaigns. Skilled in people management, driving team success through strategic guidance and mentorship.

Gurugram, Haryana, India

Leading the B2C growth marketing campaigns for Airtel multiple line of business (telco & non telco) different products. Responsible and working closely with product managers, growth managers,design team for designing and development solutions and strategies for multiple new opportunities to derive acquisitions and scale up the revenue.Leveraging AB experimentation to optimize product strategies for maximum retention, increased daily active users, and accelerated business growth. Passionate about data-driven decision-making and harnessing innovative solutions to drive sustainable user engagement and revenue growth. Adept at leading cross-functional teams and collaborating with stakeholders to identify opportunities, execute experiments, and iterate on product enhancements. Establishing clear goals and a roadmap for the mobile app.Identifying and prioritizing features based on user needs, business goals, and technical feasibility.Collaborating with designers to create intuitive and engaging user interfaces.Working closely with developers to ensure timely and quality delivery of features.Conducting tests to ensure the app functions correctly across different devices and platforms.Monitoring key performance indicators (KPIs) to track the app's performance and user engagement.Continuously gathering feedback and iterating on the app to enhance user satisfaction and meet business objectives.Keeping stakeholders informed about the product's progress, challenges, and opportunities.

Delhi, India

Managing the account setup and maintain accounts on the PubMatic dashboard. Guiding the publisher adops team for creating sites, adtags and ad-slot mapping within PubMatic platform for respective programmatic configuration ORTB, Open bidding, Prebid.Implementation of header bidding (Open wrap) setup for publishers. Actively respond to escalations for both Publisher and Demand clients relating to integration issues, discrepancies, Brand Safety etc.Kick-off call with the publishers, channel partners and see the available opportunities to upsell.Setup different PMP demand deals for DSP like DV360, TTD, Media math. Keeping multiple support systems updated (e.g., Salesforce, JIRA etc.)Ensure on-time execution of technical integrations and deliver service excellence during implementationParticipate in and contribute to on-site quarterly business reviews with clients to review technical issues and product support opportunities.

Noida Area, India

Noida Area, India

I am responsible for end to end account and campaign management working with design team, ad sales teams and as well with internal and external teams. I am a single point of contact for all international campaigns running on TIL properties wherein I am managing and executing to configure the campaigns.Details of Client’s Handled –• Toyota, Ford, American Express, Walmart, AT&T, Sling, TD bank, State-farm and Emirates.Understanding client’s advertising objectives to define digital communication approach.Closely coordinating with creative team, development team, media planning team, campaign management team for project execution.Conducting monthly review meetings.Ensuring maintenance of excellent relations with the clients & upselling.Setting up weekly call, updates with sales team and internal teams.Making the campaign delivers on time and meets the desired benchmark.Coordinating directly with ad agencies and suggesting those ways for better performance and resolving their queries.Proactively helping the clients with suggestions.Setup, traffic, and optimize online ad campaigns in DFP, working with advertisers and ad networks to receive assets for campaign launches.Monitoring the campaigns throughout its lifecycle.Optimize campaigns, including reviewing reports and making suggestions for improved performance.QA or troubleshoot 3rd party tags, flash files, and other advertiser-provided creative.Finding out Revenue increasing opportunities and communicating the ideas to the Product team.Working on the models like CPM, CPD CPISound knowledge on mobile app campaigns (TOI,ET,GAANA)Billing, Inventory Management, Invoicing.Training to the new members in team and sharing the knowledge.Optimize accounts toward improved account performance for the customer.

Pune Area, India

As Ad Operations Analyst at Glam Media, I manage testing & campaign management of multi million ad campaigns & ensure meeting goals for online advertising. I am responsible for end to end relationship management with Glam’s ad networks and ad sales teams, working closely with internal and external teams. I was primarily responsible for SEA markets. Details of Client’s Handled – P&G, Nike, Unilever, Nestle, Burberry, Macy’s, BMW, Lexus, SK-IIResponsibilities: Setting up of online campaigns in Japan, Korea & SEA (South East Asia) as per IAB standards.Responsible for presales, inventory management, publisher management support.Working closely with the Sales Team and the client and suggesting /confirming regarding the optimizing the campaigns to improve the performance and ensure complete delivery of the booked impressions.Perform regular quality assurance checks of publisher’s sites as well as new vendor tags.Use different party (Atlas, Point Roll, Double Click, Eye blaster, Vapid etc.) tags to test & help junior campaign managers to launch new campaigns. Responsible for Custom Product launch of Glam ad network. QA’ing ad tags and sharing those for respective team & clients with screenshot’s.Complete quality control & trafficking of online campaigns for different clients.Setting up of Mobile ads campaign, rich media & video ads campaign.Working on different models like CPM, CPC, CPD.Troubleshooting of impressions & clicks discrepancy.Trafficking AD Campaigns with standard ad lines, mobile flash and standard banners, different attractive Rich Custom Products, Rollovers, Rich Media Video Pre-rolls etc. for different clients as per their requirements.Upload and test banner ads, video ads and third-party tags to ensure that they meet specification and policy requirements.Kickoff call with sales team to ensure and understands client objective for advertisement to get maximum ROIGenerating campaign delivery reports on daily, weekly & monthly basis.

Pune

Testing of the on-line advertising creative ,assuring its quality for the campaign prior to its deployment.QA and Approve the Third-Party tags, video pre-rolls, vast tags, banners, mobile tags for the campaigns.Performs testing on new vendors provided tags in terms of macro implementation so that click and impression are tracking and as well the tags are in compliance to specifications as per IAB and within company policy.Optimization of the campaign to meet the booked goal and deliver it on time. Troubleshooting of the impression and click discrepancies between the servers.Verification of the ad calls to test the tracking of the tags prior to the set-up.