Louise Abigail Payuyo Email & Phone Number

Manila, National Capital Region, Philippines

I create content to help organizations navigate the challenges of the modern digital workplace. I make technical and product-focused topics like artifical intelligence (AI), data security, governance, and management more accessible to business leaders and IT professionals. I collaborate with subject matter experts globally to create a robust body of literature, including blog entries, case studies, and eBooks. These materials provide valuable insights on leveraging data management innovations and technological advancements, such as generative AI, to achieve business outcomes and maximize returns on technology investment.

Philippines

I created content aligned with marketing strategies and campaigns that promoted Trend Micro's thought leadership in real-time threat discoveries and long-term research. I wrote copy for various marketing assets such as blog entries, feature articles, research papers, and social media content that discussed recent cybersecurity incidents, industry trends, and the Trend Micro core technologies that protect users from such threats.I collaborated with campaign leaders, infosec researchers, other technical writers, editors, and graphic artists based in the Philippines and overseas, to produce leading edge content that established Trend Micro as the center for excellence in cybersecurity research.

Drafted business reports on company performance and operations submitted to GMA Network’s top management and other stakeholders..Managed the marketing communications and public relations requirements including the social media management for select clients.

Wrote the situational analysis for the Caraga region (Region 13) in Mindanao that described essential information on the region’s socio-economic and cultural context. Assisted in the drafting of the Caraga Development Program intended to inform the consolidated interventions of the various Oxfam affiliates in the region.

Taught Introduction to Sociology and Anthropology to sophomore college students

Assisted the principal training, research and policy expert in the review and revision of the Phnom Penh Plan (PPP) for Development Management, Phase II, a regional technical assistance project for capacity building in the Greater Mekong Sub-region (GMS).Researched and co-authored learning materials for capacity-building efforts in the GMS.

Taught Management Communication, Public Relations, and Print Advertising Production and Management to junior and senior university students.Consistently received a high rating of 4.25 in student evaluations for teaching style and effectiveness.

Collaborated with top management for the conceptualization and development of new products and improvements on existing ones. Coordinated with the different internal support units and external parties to ensure proper implementation and roll-out of new products in stores.

Managed the above-the-line advertising needs and merchandising initiatives as well as packaging design and presentation.

Managed the marketing communications requirements of Toyota Motor Philippines and Visa International.

Master'S Degree, Sociology

My graduate thesis titled, "Implementing the Juvenile Justice and Welfare Act of 2006: Contrasting Mentalities and Sensibilities.

B.A., Mass Communication, Major In Broadcasting, Magna Cum Laude, 1.39

Activities and Societies: Pi Gamma Mu Honor SocietyRanked third (3rd) in class with a weighted average of 1.39