Abby Peel Email & Phone Number

London

Aldgate East

Westminster

Holborn, London

I am leading the capability development for the Digital, Data and Technology (DDaT ) professions in on delivering a government wide skills and capability solution for the (DDaT) communities of practice, such as content designers, delivery managers, User Researchers and Technical Architects.Capability is the biggest issue affecting the success and pace of.

London, United Kingdom

The Recruitment and Skills team plays a vital role in helping government improve digital and technology capability – by supporting departments to recruit the best digital and tech experts, and to build the skills and capability of their people. Abby's role is reporting to the Director of Recruitment and Skills and she is responsible for delivering.

Holborn

Abby supports the Government Digital Service (GDS) with international liaison from overseas governments who want to learn from the 'digital by default'​ user-centred digital design and delivery. She recommends and nurtures leading international digital and e-government contacts to help advance key UK digital policy areas, such as: open source technology.

Holborn, London

Abby leads on developing the digital and SME community around Innovation in Government. This includes G-cloud and Agile projects which support the Governments ICT Strategy. She is responsible for the building communications and stakeholder planning with the digital and SME community -which includes gov't colleagues, external partners, innovators, angels.

Abby is currently seconded to the ERG group, part of Cabinet Office to manage the communications planning for a series of Central Government procurement events. She is responsible for reputational management for all the events as well as the stakeholder management and project management for the delivery of three phases.She has developed the communications.

Abby is responsible for supporting the delivery of communications planning to support new coalition government priorities on Efficiency and Reform, specifically the Public Service Reform White paper. This policy sets out the policy framework for delivering better public services, such as commissioning, decentralising the funding and delivery of public.

Marketing and Stakeholder Manager in Markets and Collaborative Procurement division (M&CP), working within the Marketing and Communications team, and reporting to the Head of Business Marketing within the Office of Government Commerce. Abby works within M&CP to identify the way communications can support their objectives, focusing on the priorities.

• Otto – UK is owned by the biggest home shopping business in the world, and operates a DM/ Online business for Freemans, Grattan, Kaleidoscope, Oli and other niche brands.Abby works in the London office and her key.
• Substantial experience of strategic project and change management for the provision of CRM, analytics and insight services.Considerable project, stakeholder and 3rd party Supplier management skills.
• Identifying opportunities and manipulating and interpreting data to generate commercial benefit.
• Delivering multi-channel campaign solutions profitably.
• Manipulating and implementing targeted scorecards into the action chain to achieve positive net contribution.
• Recruiting, developing, managing and motivating a highly skilled analytical team

• Promoted to manage all Otto UK site’s campaign management teams during a time of consolidation between the brands. Managed a team of 12 analysts over 2 sites and 7 brands to deliver an integrated and consistent contact.
• Integrated campaign management best practise across both sites, implementing process and procedure improvements for marketing campaigns and analysis and the provision of Campaign insight for key decisions.
• Project and change managed the consolidation of multiple marketing processes into an efficient and completely transparent process with full workflow management systems.
• Delivered detailed agent and statistical analyses to increase commercial benefit to Sales/Marketing and Merchandising decisions

• Joined Freemans from Club 24, so moved from Leeds to London to take up the roleMain duties were:
• Utilised bespoke RFM Segmentation strategies, orchestrated tactical communications to under performing segments, which focused marketing investment to maximise sales.
• Worked closely with Marketing teams in preparing modelling solutions and implementing segmentation strategies.
• Liaised with senior IT managers to define and progress continuous database enhancements, to ensure the consistent data quality and continued business benefit.

Diploma In Dm, Direct Marketing

Bsc Honours, Marketing Sciences

Hnd, Hotel Catering