Abby Johnson Email & Phone Number

Lexington, Ky, Us

As Vice President, Integrated Marketing, Abby develops and executes comprehensive marketing strategies that drive enterprise brand awareness, foster internal collaboration, and accelerate growth across Gray. Abby continues to lead media and public relations, as well as corporate and crisis communications, ensuring Gray's reputation is effectively managed and enhanced across all channels. With a robust background in marketing strategy, she delivers results aligned to company objectives.

Lexington, Kentucky, United States

Abby continues to establish and drive a multi-channel marketing communications strategy to support Gray’s efforts to attract new business and engage and retain existing customers, while building overall brand awareness to strengthen relationships with targeted stakeholder groups. Through leadership of a talented marketing communications team, Abby creates strategies to reinforce Gray as a global leader in the marketplace. She is always on the lookout to share Gray's story with media partners and influencers. One of her greatest passions is to empower and mentor team members to advance their skills and move to the next level.

Lexington, Kentucky, United States

Leading a team of experienced communications’ professionals, Abby continues to establish a multi-faceted communications program designed to build and strengthen Gray’s role and reputation as a global leader. She also continues to work with all Gray brands to ensure a consistent go-to-market message. One of her biggest focus areas is to empower other team members to tell the world about Gray. As a storyteller and strategic marketer, she is constantly looking for media opportunities to share Gray's story with global, national, regional, and trade media partners.

Lexington, Kentucky, United States

In the role of senior manager of communications, Abby creates and executes strategic communications for Gray’s family of brands. In addition, she helps spearhead key marketing initiatives that elevate the company’s go-to-market strategy. With content and brand strategy top of mind, Abby works to increase Gray’s leading position as a fully integrated services provider in the global marketplace.

Lexington, Kentucky Area

As communications manager, Abby is responsible for developing and implementing a strategic, multi-faceted communications program designed to build and strengthen Gray’s role and reputation as a global leader in its core markets. In particular, she handles digital marketing for the company including social media and website implementation and management.Abby is instrumental in public relations as well by developing and executing a plan that distinguishes Gray as a design-build leader in engineering, architecture and construction. She also researches and creates original content, produces video marketing materials, educates team members on new media tactics, assists in event planning, and more.

After meeting SugarSpun Marketing President Jennifer Cario at a Search Engine Strategies event in 2007 and developing a professional and personal friendship, Abby began working with the SugarSpun team in 2013. As marketing director, Abby executes media, public relations and marketing campaigns and, specifically, creates original content, produces digital strategies, handles media relations and blogger outreach, implements social media campaigns, and more.

In this position, Abby utilized the multiple relationships she has built through the years by working in a contract capacity. She executed multiple marketing and communications campaigns in addition to consulting with brands about their online media strategies.

Lexington, Kentucky Area

As a reporter, Abby researched and conducted video news broadcasts covering both breaking Internet and ebusiness news as well as in-depth reports and interviews. She has secured interviews with Vint Cerf, the Vice President and Chief Internet Evangelist for Google and who is recognized as one of the “fathers of the Internet;” Matt Cutts, Senior Software Engineer for Google; actor Jake Gyllenhaal (Jarhead, Love and Other Drugs, Prince of Persia, etc.) at the movie premiere of Source Code; comedian and radio personality Adam Carolla; former NBA star and actor Rick Fox; as well as other known personalities and Internet industry experts.She was also responsible for managing the entire video division, which involved finding content, producing video and editorial reports, meeting deadlines, and organizing coverage of numerous conferences and trades shows.

Lexington, Kentucky Area

Through her relationship-building skills, Abby was able to develop partnership agreements with relevant conferences, trade shows, and other industry experts. She was also able to negotiate prime exhibit placement at these events with no cost to iEntry.

Lexington, Kentucky Area

Although not officially certified until completion of the Market Motive Master Certification program in 2010, Abby began applying her marketing skills to social platforms such as Facebook in 2007. She was able to expand upon these abilities by being actively involved in the Internet industry during the social media boom and working directly with the early marketing adopters of these platforms. Through this experience and upon receiving an official certification, Abby effectively utilized social channels to build a brand presence and offer a personal, human voice to the company.

Lexington, Kentucky Area

Abby’s duties involved writing scripts, finding and researching stories, producing morning news cut-ins, and assisting the producer with any additional needs.

Lexington, Kentucky Area

Abby was responsible for assigning news stories to reporters and editing the six and eleven o’clock broadcasts using linear/nonlinear systems.

Lexington, Kentucky Area

Over the summer of 2006, Abby was provided the opportunity to research news stories, write scripts, operate the teleprompter, assist reporters and news crews in the field and newsroom, help editors, update court cases, and aid in other duties as they were assigned – all of which gave her a thorough understanding of how traditional broadcast news operates.

Master Certification, Social Media

B. A., Communications

Concentration: Broadcast Media Minor: Marketing

Communications

Concentration: Broadcasting