Abby Rogers Email & Phone Number

Eden Prairie, Minnesota, United States

Eden Prairie, Minnesota

• Utilized several marketing technologies, such as Zoho Office Suite, SimplyCast Marketing Automation Platform, GoToWebinar, and Basecamp Project Management & Team Communication Software, in order to reduce inefficiency, collect feedback, and improve internal and external communication. • Coordinated and facilitated 40+ webinars using Zoho Showtime and GoToWebinar, discussing the ways humidification can be applied to various vertical markets, from March 2020-Present, with a total of 2,000+ attendees.• Introduced Zoho Social for scheduling and managing social content, and improving engagement. Gained over 1,000 followers to the DriSteem Company LinkedIn page within two years of managing social content.• Introduced Zoho Showtime for hosting online webinars and training courses, improving lead generation and customer engagement during the pandemic. 545 new leads were sourced from the webinars held between April 2020 and July 2021.• Built and deployed 5-10 direct email campaigns on a monthly basis using SimplyCast, targeting various customer segments. • Utilized LinkedIn Campaign Manager, with the most successful campaign driving 711 new website visitors within one week of the campaign launch. Became familiar with building targeted campaigns and ads.• Developed digital strategies for communicating with different customer segments/sub-segments, including: live and on-demand webinars, targeted email campaigns and newsletters, and a library of quick reference online training videos.

Grand Forks, North Dakota Area

• Assisted in the development of the University Ambassador/Representative program.• Spread brand awareness by coordinating successful pop-up events throughout the Grand Forks community, and being interviewed for news stories on WDAZ-TV, the Dakota Student, and UND’s “Leaders in Action.” • Responsible for generating digital content targeting a college-aged audience, coordinating photo-shoots for the brand’s social media platforms, and creating visually appealing merchandise displays for events. • Combined research and communication techniques in order to develop dual operations with local companies and clients. • Enforced strong leadership skills.• Staffed large Minneapolis events including Holidazzle and Soundset Music Festival.

Grand Forks, North Dakota

• Assisted professor Jay Mindeman in the 300-level class, Principles of Strategic Communication, with the responsibility of grading assignments for both online and on-campus classes. • Advised students with their concerns or questions regarding topics covered in class, via email or in-person. • Presented multiple case studies regarding successful marketing campaigns, while applying the strategic planning matrix and utilizing Microsoft Office.

Grand Forks, North Dakota Area

• Gave weekly tours of the on-campus television center to the interested public, such as high school students, alumni, and Grand Forks residents. • Presented the opportunities the program gave its’ interns, how it developed, and the variety of stories covered. • Responsible for collaborating with the other marketing interns and creating unique digital content for the program’s Instagram, Facebook, and Twitter platforms. • Wrote press releases regarding weekly stories and attended weekly marketing intern meetings.