Abby Spears Email & Phone Number

Dallas, Texas, United States

Dallas, TX

• Developed creative concepts and execution plans for large-scale interactive installations
• Led strategy, creative development and execution across all digital executions
• Grew agency capabilities and enabled new client retention
• Mentored team members across all disciplines
• Managed all vendor logistics and budgets across multiple client activations
• Implemented new processes and best practices across all agency operations

Dallas, TX

• Served as account lead for global CPG clients
• Grew client relationships and budgets
• Developed large-scale, national consumer promotions
• Executed live on-site activations
• Managed account, creative and digital teams to achieve client objectives
• Provided strategic guidance and direction across disciplines

• Served as account lead for multiple national and local clients across a variety of industries
• Managed complex paid search, display media, SEO and creative projects
• Provided strategic, cross-channel recommendations
• Managed all program execution across clients
• Maintained day-to-day client and team communications along with client expectations/approvals
• Managed all timelines and budgets across multiple clients and projects

Dallas/Fort Worth Area

• Served as lead agency contact on multiple national and global accounts
• Developed integrated, creative solutions for clients across a wide variety of industries
• Led all creative, social media, public relations, SEO and media projects
• Managed multiple teams to achieve client objectives across various channels and tactics
• Managed day-to-day operations of all client and agency projects
• Handled all weekly, monthly and quarterly reporting Previous Positions at M/C/C: Account Coordinator, Account ExecutiveClient Experience: Accudata Technologies, AEG Power Solutions, Avnet Electronics Marketing, Chuck.

Dallas/Fort Worth Area

• Worked as an assistant broadcast media buyer for large national accounts
• Served as the liaison between TV station sales representatives and agency
• Assisted with daily budget negotiations and quarterly media buys
• Handled all weekly reporting and helped maintain strict client objectives
• Ensured that pre-negotiated rates and impressions goals were achieved
• Maintained professional relationships with local and national media repsClient Experience: Cricket Wireless, Direct Energy, State Farm Insurance, Time Warner Cable

• Provided leadership and strategy for the campaign
• Developed an integrated, cohesive marketing communications campaign for the Century Council
• Collaborated with the rest of the team as we developed a creative strategy
• Developed strategic anti-binge drinking messaging for college students.
• Executed strategic advertising, public relations and social media plans
• Presented our campaign to a panel of judges as a member of the elite presentation team

• Raised more than $125,000 for Texas Tech academic programs
• Awarded “Caller of the Month” and recognized as a leader in the office
• Contacted alumni and performed public relations duties for Texas Tech
• Updated critical alumni information in the Texas Tech database
• Fostered lasting relationships between alumni and the university
• Perfected oral and written communication skills