- Launched and currently running an Etsy shop selling custom watercolor pet portraits and holiday cards. - Optimized listings in accordance with Etsy’s SEO algorithm, promoted shop business across social media platforms.

- Conducted industry analysis in the beginning stage of the startup, created consumer profile and designed branding elements based on market research. - Developed digital strategies to improve SEO performance and increase online presence. - Coordinated with international suppliers for quality assurance.

- Supported local NGOs with increasing exposure and engagement among minority groups by adopting multicultural communication plans. - Implementing behavioral economics in strategic communication plans to drive engagement and involvement. - Engaged in community outreach for charity events, wrote copy for PR release, contributed to multimedia plans, and pitched ethic media outlets.- Conducted focus groups and in-depth interviews after market research, analyzed interview data to draw consumer insights. - Collaborated to demographic analysis and data visualization on Tableau for insights on areas of developmental focus. - Researched paid ad content and placement, monitored and analyzed ad performance using Facebook Ads Manager, and composed targeted ads strategy to maximize exposure. - Created visuals for social and paid ads, edited campaign videos. Clients: Massachusetts Health Connector, Steward Health Care, Cruz Companies, Mass DMH, Partners Healthcare, Freedom from Religion Foundation, etc.

- Engaged in the development of the integrated communication plan for branding and product launch events, with concept generation, project flow management, content localization, media outreach, and on-site event support. - Coordinated with agency supervisors, presented briefs to client representatives, established partnerships with vendors as quality assurance during media events. - Created social media content and gained over 2 million impressions in 3 weeks. - Pitched 10+ media resources, maintained continuous media relations. Client: Lexus

- Contributed to the execution processes of multiple Masterbrand events with creating strategic communication plans, maintaining media partners, preparing marketing material, on-site media support, and post-event reports. - Compiled copy for external blog posts and internal weekly newsletter, summarizing technological development and competitor trends within AI industry. - Collaborated in the localization of regional communication strategy under Intel's global Masterbrand guidelines. - Created graphics for digital postings and print materials, including event key visuals, illustrations, infographic, etc. Clients: Intel AI, Sonos

- Monitored client’s social media account, gained 1,000+ followers in 2 months through strategic storytelling and tailored content.- Conducted performance analysis for influencer collaborations.- Researched and analyzed competitors’ social media data, created a data-driven social media calendar for continuous growth of client’s online presence.- Compiled consumer insights based on social media performance data, brainstormed concepts, and created graphic content for online campaigns. Clients: Mercedes Benz, Motrin (Johnson & Johnson)

- Conducted regional demographic research and real estate market research for residential property development projects. - Contributed to multiple graphic design and urban planning projects, using Adobe Photoshop, AutoCAD, and ArcGIS. - Illustrated cover images and made architectural and construction drawings for project portfolios.- Delivered presentations on design projects during client meetings.