Jordan Source is a program that seeks to connect businesses, innovators, and entrepreneurs from across the globe with the resources they need to grow, thrive, and flourish. The program translates the vision of HRH the Crown Prince of Jordan and is being implemented under the umbrella of the Ministry of Digital Economy and Entrepreneurship. • Promoting Jordan as a tech investment destination, focusing on ITO/BPO & Gaming sectors.• Highlighted Jordan's young professionals, investment environment, and world-class infrastructure.• Driving investment strategies for international companies looking to outsource to the MENA region.

Coordinated and managed GCC-based projects in UAE, KSA, Kuwait & Bahrain, maintaining high levels of customer satisfaction.o Served as the main liaison for clients, ensuring clear and consistent communication throughout project lifecycles.o Managed over two-thirds of all projects in the brand health service line, effectively conveying insights, recommendations, and providing strategic business advice.▪ Conducted multi-country studies on consumer behavior, providing actionable insights & strategies through quantitative and qualitative analysis.o Utilized SPSS for statistical analysis and Tableau for data visualization, presenting complex data supported by secondary research to deep dive with industry trends.▪ Led several projects valued at over 1 million USD, ensuring timely completion and adherence to client requirements.o Due to successful collaboration, managed to secure a client in the tourism industry as a regular and onboard them to a quarterly tracker.o Managed to research projects for major clients in UAE, which significantly impacted internal processes and operations.▪ Developed surveys and questionnaires to address market attitudes towards new products entries or address the impact on brands due to geopolitical changes.o Gained new clients by offering quarterly tracker studies on shifting consumer attitudes during COVID-19.o Contributed to the department's profit goals by pitching a project to a major player in the FMCG industry on how to mitigate the impacts of a boycott on their business

Led strategic product research initiatives, driving impactful outcomes across development, innovation, and marketing departments.o Developed a comprehensive understanding of the electronics customer journey roadmap, optimizing organizational presence across various touchpoints leading to purchase, resulting in a 3% increase in market share quarter-over-quarter.▪ Analyzed and optimized customer journey to enhance user experience when purchasing electronics products in collaboration with BDR team & logistics.o Applied advanced customer segmentation and behavior analysis techniques to enhance targeting of electronic products and refine audience definitions in marketing campaigns, resulting in a significant 15% increase in click-through rates in consideration campaigns.o Implemented a robust customer feedback program, including NPS (Net Promoter Scores), which was used to enhance internal processes and customer experience.▪ Conducted comprehensive market analysis and competitive benchmarking to drive strategic product positioning in the market.o Produced monthly reports that facilitated strategic planning, and the optimization of the company’s product portfolio to enhance market penetration and product diversity. o Led SWOT analysis to initiate business roadmap that identified competitive advantages and market opportunities, pinpointing weak points to adhere.▪ Developed and executed targeted B2B strategies to expand market reach and drive revenue growth in electronics.o Organized qualitative B2B research to understand the key distribution channels for electronics in Jordan, as well as identify the feasibility of potential partnerships.o Negotiated strategic partnerships with third-party entities, expanding product distribution channels amongst 20 new retailers in Jordan year-over-year

Engaged in a structured rotation program encompassing departments such as Risk, Compliance, Corporate & SME Credit, Marketing, Strategy & Data Mining, Cyber Security, and Project Management.o Assisted in refining risk assessment methodologies, contributing to the development of more accurate risk models used for financial forecasting.o Supported compliance officers in conducting audits and reviews, identifying, and rectifying procedural gaps.Departments:Risk Department, Compliance, Treasury, Corporate & SME Credit, Marketing, Strategy & Data Mining, Cyber Security & Financial crimes.