Managed +50 key accounts in Riyadh Area and developedthe players' map for each client to define the client's keypersons, decision makers and influencers.Forecasted the monthly/quarterly/annually secured volumeon monthly meetings with the National Manager & quarterlymeeting with the Division Director.Met clients' needs & requirements by developing needsanalysis, architecture diagrams, high-level designs, detailspecifications, technical presentations & RFP responses.Led customers to make purchasing decisions based upontechnical analysis.Aided customers on all processes and services availableincluding BMS and CPM services.Cultivated relationships with realtors, prospects and buyersto drive profit opportunities.Created new channels in other market segments as oil &gas, utility & semi- governmental institution.• Explained and conducted technical value of all service

Products:- Building management system (Johnson Controls , Metasys).- Fire alarm system (Simplex , Tyco) by Johnson controls.- CCTV & Security system (Tyco) by Johnson Controls.- Access Controls (Johnson Controls P2000).Key Projects:- King Abdullah Financial District in Riyadh.- King Fahad Medical City in Riyadh.- National Guard Ministry.- Saudi Arabia Monetary Authority (SAMA) In Riyadh & Qassim.- Maaden Turaif.- Saudi Electricity Company PP10.Key Responsibilities:- Presenting our services & product portfolio in seminars, exhibitions and with consultants & decision makers.- Performing market study & competitors’ analysis to know our position in the market and where we stand from competition.- Managing the key accounts in Riyadh Area and making the players map for each client to demonstrate the decision making process within our clients.- Make the forecast & commitment for the secured volume on monthly meetings with the national manager & quarterly meeting with the division director to present the results and make the forecast for the upcoming quarter.- Meet client needs & requirements by making needs analysis, architecture diagrams, high-level designs, detail specifications, technical presentations, RFP responses, and supplemental account commentary in the form of meeting minutes, trip reports, and account planning recommendations.- Prepare player’s Map to define the client’s key persons, decision makers and influencers within the organization of our client.- Leading customer to make purchasing decisions based upon technical analysis.- Communicate effectively with the executive management level and others to gain alignment and commitment.- Leading a team of two subordinate’s one sales engineer and one estimation engineer.- Working with the biggest clients in Saudi Arabia in both industrial and buildings market to insure a healthy pipeline and a diversified one as well.

Products:- High Voltage controls and digital transformation.- High voltage switch gear services (retrofit, replacement & Service level Agreements).Key Projects:- SEC in Dammam (Farras power plant).- SEC in Al Hassa (replacement of GIB in Various substations.- SABIC- Ibn AL Bitar / SAFCO Affiliate (Partial discharge).- GCC interconnection Authority (Service level agreement).Key Responsibilities:- survey & identify the Market opportunities for the ABB’s range of High Voltage Products (GIS,Generator Circuit Breakesrs ,DTB <B ) in KSA. Prepare a marketing strategy along with Service Sales Manager & aggressively implement the same. - Improving the process through Retrofitting /Replacement of ABB High Voltage Products. - Motivating the client to undertake the venture of modifying his existing process by giving them the basic technical support. - Convincing the client about utility of our products, our local capability & support. - Building and supporting Channel Partner Network for HV Products. - Doing techno-commercial presentations to the clients to convince them of advantage to deal through us locally. - Developing excellent understanding with the suppliers, keep them motivated about our market and have them committed to support us. - Undertaking regular customer visits & do presentations at customer’s premises.- Provides management with suggestions for improving volume, market share and price levels.- Develops forecasts, budgets and operating plans for sales channels.- Working with the biggest utility and non-utility companies in the region, as an example (Saudi Electricity Company, MARAFIQ, ARAMCO, SABIC, Maa’den , SWCC).

• Develop, present, or respond to proposals for specific customer requirements, including request for proposal responses and industry-specific solutions for MV and LV products.• Confer with customers and engineers to assess equipment needs, and to determine system requirements. Create sales or service contracts for products or services.• Keep informed on industry news and trends, products, services, competitors, relevant information about legacy, existing, and emerging technologies, and the latest product-line developments. • Prepare and deliver technical presentations that explain products or services to customers and prospective customers.• Recommend improved materials or machinery to customers, documenting how such changes will lower costs or increase production. Secure and renew orders and arrange delivery.• Visit prospective buyers at commercial, industrial, or other establishments to show samples or catalogs, and to inform them about product pricing, availability, and advantages..• Specify our product with the leading consultants in the region (Dar el Handasa , Ehaf , SHAKER, EHAF , ECG , etc….).• Participate in the industrial exhibitions and seminars and demonstrate the product in for a large number of engineers and key persons .

Develop, present, or respond to proposals for specific customer requirements, including request for proposal responses and industry-specific solutions. Arrange for demonstrations of equipment (ATS) or Automatic transfer switch. Attend company training seminars to become familiar with product lines. Confer with customers and engineers to assess equipment needs, and to determine system requirements. Create sales or service contracts for products or services. Develop sales plans to introduce products in new markets. Keep informed on industry news and trends, products, services, competitors, relevant information about legacy, existing, and emerging technologies, and the latest product-line developments. Plan and modify product configurations to meet customer needs. Prepare and deliver technical presentations that explain products or services to customers and prospective customers. Recommend improved materials or machinery to customers, documenting how such changes will lower costs or increase production. Secure and renew orders and arrange delivery. Visit prospective buyers at commercial, industrial, or other establishments to show samples or catalogs, and to inform them about product pricing, availability, and advantages. Prepare the marketing plan and monthly report and leading a team of two sales engineers and two admins. Dealing with the biggest contractors in Egypt and some in the MENA region as (Orascom, Detac, Arab contractors, Siac ,Siemens , Wadi el nel , Mivan ). Specify our product with the leading consultants in the region (Dar el Handasa , Ehaf , SHAKER, EHAF , ECG ). Participate in the industrial exhibitions and seminars and demonstrate the product in for a large number of engineers and key persons .