Responsibilities:* Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.* Design, build and maintain our social media presence.* Measure and report performance of all digital marketing campaigns.* Identify trends and insights, and optimize spend and performance based on the insights.* Brainstorm new and creative growth strategies.* Plan, execute, and measure experiments and conversion tests.* Collaborate with internal teams to create landing pages and optimize user experience.* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.* Instrument conversion points and optimize user funnels.* Collaborate with agencies and other vendor partners.* Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.