Abdirahim A. Email & Phone Number

I work in the media and marketing space as a Data Scientist / Data Solutions Manager. I design approaches to measure marketing effectiveness using Econometrics/Marketing Mix Modelling (MMM), Geo-Testing, Linear Regressions and Digital Attribution. Using all these techniques I help our clients answer the difficult questions. My strengths in coding are Python and SQL with expertise in cloud computing (AWS and GCP).

London, England, United Kingdom

- Supporting teams to transform manual processes into a Reproducible Analytical Pipeline (RAP) using Python, reducing the risk of error, and improving processing speeds. Included simplifying data integration processes and reducing the data production from 4 days to as little as a few hours, allowing the department and ministers to make faster decisions- Gathering, interpreting and analysing complex performance data to influence the decision making of the unit - suggesting ways the unit can perform better using Machine Learning- Provide Machine Learning driven recommendations to improve the services we deliver to our customers - suggesting ways delivery can be more time and carbon efficient- Programming best practices, writing manageable and maintainable code, using git version control and producing quality documentation- Engaging with teams and stakeholders to ensure they have the skills and confidence to build, use and update the improved products- Working in a mixture of local and cloud-based environment (AWS)

London, England, United Kingdom

- Developed a comprehensive and robust data collection and analysis service through a deep understanding the unit’s needs and objectives.- Produced large and substantial pieces of evidence-based analysis to help inform policy work. Worked closely and in a hybrid role with HOAI producing work to support ministerial briefings for the Home Secretary.- Developed a product to keep policy unit on top of relevant statistics and news to help inform policy decision making.- Produced impact assessments to analyse key emerging issues and making reasonable conclusions and presenting results in a compelling way.

London, United Kingdom

- Used analytical skills on large sets of campaign performance data to identify ideas for new strategies and optimisations of existing ones.- Delivered oral and visual presentations to clients to inform them of analytical findings and performance results on campaigns.- Wrote up end of campaign reports for clients with an in-depth objective campaign analysis, highlighting promising areas and learnings from the campaign.

London, United Kingdom

- Gathered, interpreted and analysed complex performance data in order to influence the decision of the Faculty Executive team - suggesting ways the faculty could perform better.- Worked closely with the team to ensure that a wide range of solution are explored and the best results are obtained.- Developed an understanding of the patterns that emerge from analysis of performance information and make recommendations on the back of this.- Used Business Intelligence (BI) along with other data handling (Microsoft Excel and STATA) and visualisation software (Power BI) to provide a comprehensive overview of faculty KPIs.

London, United Kingdom

Programme Representative for the University of Greenwich Economics Programme students where I represented over 100 students. The role of Programme Representative includes communication between fellow students and senior staff a the University of Greenwich.I had undertook this role as Programme Representative successfully as I was nominated for the 'Outstanding Contribution from a Programme Rep' award.

Master Of Philosophy - Mphil

Bachelor’S Degree