Abdul Basit Email & Phone Number

Houston, Texas, United States

Karāchi, Sindh, Pakistan

• ️ Brand Manager for a diverse product portfolio covering Salesflo: Core, Engage, Sight, Pulse
• ️ Optimized Top and Mid-Funnel Campaigns via Creative and Targeting Strategies for Social Media Campaigns on Facebook, Instagram and Linkedin coupled with Google Analytics Tracking.
• ️ Executed end-to-end optimal Digital Strategies infusing platforms including Google (+YouTube), and Meta Networks.
• ️ Managed end-to-end brand strategies for 5 core Salesflo products, including Salesflo Pay.
• ️ Utilized HubSpot CRM for email marketing campaigns, resulting in a 60% increase in webinar attendance.
• ️ Redesigned and optimized the Salesflo website for improved customer engagement.

Pakistan

• End-to-end project management, Developing websites, Marketing, Fulfilment, and CS
• Key account management for industry-leading brands.
• Providing E-Commerce solutions to multiple brands while following tight deadlines

Karāchi, Sindh, Pakistan

• End-to-end vendor management and key account management for over 30 vendors
• Sourcing and negotiating the best deals, increased the avg daily GMV from $200 to over $1500
• Expanding deals across multiple categories, increasing active categories from 2 to 10+

Pakistan

As a project trainee, my main responsibilities were: -1) Analyzing the Social Media campaign from 2017 - 2020 of Suzuki Vitara and competing brands to create brand inventory2) Running Sentiment Analysis on the brand inventory and mapping key takeaways onto Vitara and Suzuki as a brand3) Analyzing Category Drivers through 150+ participants survey for the.

Pakistan

During my internship, I conducted 20 field visits across dealership in Karachi to gauge consumer perception about the brand. Then I worked to generate 250 responses from various surveys on the influence of Social Media Influencer on product purchase. I used the responses to identify key factors that contributed to Suzuki’s negative brand perception and.

Master Of Business Administration - Mba, Marketing

Bachelor Of Business Administration - Bba, Marketing