My Tiktok journey began with Scallence; I worked in the TikTok Marketplace and was in charge of all processes related to account management designed for account creating, inventory management, and increasing sales. I have a portfolio of working with 25+ managed accounts.

As an Advertising Manager at Amazon, I focused on running effective keyword-based advertising campaigns. My responsibilities included optimizing campaigns to maximize visibility and engagement while managing budgets. I analyzed performance data and market trends to improve results and ensure we met our advertising goals. By leveraging keyword research and data insights, I developed strategies that effectively reached our target audience and drove sales.

As an Assistant Advertising Manager (PPC Manager), I support the development and execution of advertising campaigns. My responsibilities include collaborating with creative teams, conducting market research, and analyzing campaign performance metrics to optimize strategies. I assist in managing budgets and timelines, ensuring projects stay on track and meet client expectations.

During my internship at Scallence in PPC department, I worked on creating and managing ad campaigns, which helped me improve my digital marketing skills. I developed skills in PPC advertising, including creating ad campaigns, keyword research, budget management, and analyzing performance metrics. These skills help me to understand how to optimize ads for better conversion and targeting audience to improve engagement.