Conducted over 100 hours of market research to ensure long-term product viability • Formulated a comprehensive business proposal with the aim of securing $400K in seed funding • Pioneered the company’s financial and supply chain models and optimized the launch and scaling strategies • Navigated legal hurdles such as determining corporate structure, negotiating terms of a triple-net lease, drafting an employee handbook, and structuring employee contracts and compensation packages • Fostered strong working relationships as the primary point of contact with 5 service and product vendors

Shaped the business’s financial model and scaling strategy towards attaining the goal of a 92% gross profit margin • Saved over $35,000 through the selective sourcing of over 20 service providers • Maintained corporate books and payroll as well as provided the CEO with monthly expense reports • Constructed financial statements and projections in preparation for closing 2 funding rounds • Optimized the owned and paid media portions of the company’s marketing efforts to ensure a CAC of $10 • Identified and assisted the CEO in navigating several legal issues, including incorporation, structuring employee contracts, registration of 2 trademarks, and complying with FINRA regulations • Published weekly finance blog posts as part of the company’s SEM strategy