ELORA ELECTRONICS & HOME APPLIANCES

Significant Achievements: Played a key role in developing and maintaining 185 key retails in UAE and 11 distributors in Middle East market Successfully implemented micro level distribution strategy in KSA & Oman market also Modern Trade focused distribution strategy followed other GCC market Managed functions as a part of cost cutting resulted in reducing promoter’s strength from 30 to 18 and monitored them covering two outlet in a week which helped to get maximize output from available resources Rationalized product portfolio from 37 SKU to 26 SKU to give more focus and concentration which help to improve sale by 5% Played a key role in vendor change implementation while MARYAJ hand over its distribution to Jaleel Distributors Merit of initiating major joint venture promotions such as car promotion with Al-Madina group, Abdu Dhabi; Scratch and win promotion with Regency group Maintained 90 days inventory for fast selling 8 SKU 60 days and 40 days inventory for other SKU with distributor Directed & managed sales team of 41 in UAE market inclusive of 7 Sales Executive, 3 Merchandiser, 1 Supervisor and 30 Promoters

Significant Achievements: Played a key role in increasing region total sales by 11% in the year 2011 and maintain the same following years Successfully opened 27 new sales accounts in Abu Dhabi territory Merit of selling following brands in Abu Dhabi and Al-Ain market, BRAUN, Oral-B, VICKS, SOEHNLE, LEIFHEIT, LANAFORM and LENCO

 Responsible to generate maximum sales with existing sales network. Target oriented sales. Generating prospective customers through references. Making field work to meet potential customer.  Market to prospective clients through outgoing telephone calls, e-mails and direct appointments. Educate customers about our product to generate interest through sales presentations. Responsible for payment collection Communicate with Technical team. Communicate with top management.

Understanding Business operation, market trends. Trained in all inbound and outbound documentation of sales. Market Haier products through channel partners; deal with end customers to develop an interest to buy the product.