• Leading a team of 35 members through CRM to achieve effective and efficient service delivery.• Managing over 50+ vendors and working on increasing the vendors.• Creating concrete digital strategies to ensure increased reach, customer engagement, and CTR. Holistic approach from Content to visuals and execution of paid ads across all platforms (Facebook, Instagram, LinkedIn, YouTube, Google, Snapchat & TikTok).• Identifying the correct target audience and behaviors through rigorous secondary research and analysis to support optimizing CPL, CPA, and CTR for digital campaigns.• Experience in optimizing CPL and CPA across the Southeast Asian, Middle Eastern, and American regions.• Proficient in A/B testing, monitoring, and suggesting to continuously improve the performance of digital campaigns.

- Restructuring of aggregate organizational structure.- Manage end-to-end recruitment process for the overall organization.- Training & development of overall organization.- Optimization of organizational policies and procedures.- Employee data management and letters management.- Optimization of overall organizational communication.- Performance evaluation and Succession planning.- Compensation and benefits.- Job descriptions and job analysis.- Working in close coordination with upper management for smooth functioning of overall organization operations.- Close coordination with departmental heads.- Liaison with universities and other institutes for recruitment purposes.

- Responsible to provide end to end HR and Payroll Services to clients.- Supporting management of service relationship with the clients.- Facilitating the achievement of service satisfaction in the client base.- Identifying operational opportunities for the client and HRSG HR & Payroll Services to maximize cost effectiveness in the given domain.- Attending to and resolve client(s) queries for HR & Payroll service delivery related issues.- Managing and executing the monthly payroll for approximately 3000 employees deputed at various clients.- Calculation of FnF settlements, various EOSB and ensuring legal & statutory compliance.- Maintaining records and following up with clients for payments.- Recording the data in an organized and useful format.- Generating and analyzing monthly analysis reports.- Liaising with various external institutions for maintaining an updated statutory compliance record.- Ensuring statutory compliance with respect to Remuneration, Taxation, Compensation and Benefits.- Maintaining organized records for respective accounts for internal/external audit.- Maintaining and organizing personnel data.- Dealing with daily ad hoc personnel grievances and various client requirements.- Liaising with employees or POCs for the purpose of delivering an unmatched service to the client organization.

• Recruitment:- Creating pool of candidates as per requirement of the concerned department and job description for the concerned position.- Conducting initial screening process and scheduling candidate interviews for further assessments.- Prepare for and conduct a smooth orientation of new employees in the Head office and communication to concerned departments of the new entry.- Organizing and maintaining of personnel records and simultaneously maintaining worksheets for various tasks and reports.- Conducting reference and background checks on new employees via electronic communication and by post.- Conducted an industry comparative analysis on expense claim compensated to Medical Sales Representatives (MSR) in the Pharmaceutical Industry. • Payroll:- Assisting in the management of personnel records on various worksheets and HRM Portal.- Assisted in the data organization and management of the yearly employee appraisal process.- Involved in the employee OPD Claim data inspection and management.

• Recruitment- Assisted in end to end recruitment of graduate level candidates in Assurance and Tax service line. Supported in reviewing résumés and giving assessment tests to graduates.- Attend to all recruitment related matters in the office with the help of the recruitment officer.- Conduct searches for potential recruits on the central résumé database; Bayt.com, or liaise with Technopark – HR unit to conduct searches for the office.- Encouraged and helped in managing the assessment centre process for evaluating graduates and also involved in scheduling interviews for the selected candidates.- Helped in managing the induction process for the new joiners. Provide a brief tour of the key office facilities and introduce Interns to their department and colleagues.• Exit process- Ensure leaving staff complete all required documentation and return all office equipment in accordance with the Exit Checklist. Also C0-ordinate with the finance department for the EOSB settlement.• Training Schedule- Involved in the training process and procedures.- Assisted in nominating staff for training and prepared attendance sheet for all in-house training in Assurance service line.- Set up and coordinate meetings and conferences as required.- Prepare and modify documents including correspondence, reports, drafts, and emails as required.• Ask HR- Maintain and update personal files of all employees in accordance with the firm’s policy for the implementation of a new Ask HR system.

- Worked for a period of 3 months as the Marketing Supervisor for an online shopping website (www.etradersglobal.com).- Was responsible for increasing traffic on the website through S.E.O. (Search Engine Optimization), social media marketing and various practices, as well as managing the content of the website and keeping it constantly updated.- Was responsible for end-to-end recruitment, training and development of the C.S.R. (Customer Service Representatives) team.- Represented the website in the Expo – ITCN Karachi 2011.

- Worked in a handful of call centres (Including PrisLogix Communications) in Karachi on different assorted campaigns in the US and Canadian market.- Initially responsible for making sales and shortly was promoted to supervisor and later to Floor Manager on basis of outstanding performance. - Creating and managing the daily reports to clients as well as the agents.- Managing the end-to-end recruitment of the sales force as well as to provide training of Basic English language, grammar, pronunciation and sales pitch to the new recruits.- Handling customer queries and finalizing the sales of the sales force.- Managed training turnkey projects for assorted call centres in Karachi.- Specialized in negotiating with the clients, involving but not limited to negotiation of contracts.- Managing the sales force efficiently and constantly motivating to make them perform to their utmost effectiveness.- Maintaining the quality of service to clients.- Responsible for negotiating and managing employee compensation and benefits.