- Led unique content development, boosting email open rates and WhatsApp click-through rates.- Developed a localization tool for campaign data, enhancing analytics and adopting an omnichannel strategy, increasing healthcare professional interactions.- Created annual content schedules, setting records for customer reach and engagement.- Collaborated with Brand teams on Omnichannel Content strategy.- Managed creative agencies to launch campaigns for key products like Augmentin… Show more - Led unique content development, boosting email open rates and WhatsApp click-through rates.- Developed a localization tool for campaign data, enhancing analytics and adopting an omnichannel strategy, increasing healthcare professional interactions.- Created annual content schedules, setting records for customer reach and engagement.- Collaborated with Brand teams on Omnichannel Content strategy.- Managed creative agencies to launch campaigns for key products like Augmentin, Amoxil, and Velosef, from concept to execution.- Developed a live content tracker for real-time insights, promoting effective content usage.- Created a content analytics dashboard with internal and regional teams, optimizing local strategies.- Conducted regular content audits to ensure compliance and improve quality.- Managed global market visits to Pakistan for regional leadership, overseeing logistics and security.- Established an internal content recording studio, enhancing production quality. Show less

- Led the localization of global campaigns, enhancing communication and engagement across different countries.- Overhauled GSK Pakistan’s website, boosting monthly web traffic and improving user experience- Managed the Annual Report project, ensuring accuracy and compliance, and supervised creative agency for the deliverables.- Led the development of internal communication strategies- Assisted in drafting reactive statements for any issues and crisis communications.-… Show more - Led the localization of global campaigns, enhancing communication and engagement across different countries.- Overhauled GSK Pakistan’s website, boosting monthly web traffic and improving user experience- Managed the Annual Report project, ensuring accuracy and compliance, and supervised creative agency for the deliverables.- Led the development of internal communication strategies- Assisted in drafting reactive statements for any issues and crisis communications.- Closely worked with the PR agency to monitor all the news related to GSK. Show less

• Managed multiple digital projects of over 50 clients across the US, UK, and Australia and helped them achieve and maintain Top 10 rankings for their websites in local searches • Published over 500 SEO-optimized content projects relevant to the client’s target market in just over 6 months that included blogs, articles, and press releases • Did extensive research through Google trends, ResearchGate, Healthline, Statista, and government websites to find relevant information necessary to… Show more • Managed multiple digital projects of over 50 clients across the US, UK, and Australia and helped them achieve and maintain Top 10 rankings for their websites in local searches • Published over 500 SEO-optimized content projects relevant to the client’s target market in just over 6 months that included blogs, articles, and press releases • Did extensive research through Google trends, ResearchGate, Healthline, Statista, and government websites to find relevant information necessary to create engaging content and encourage users to explore the client’s website Show less