Abdullah Khan Email & Phone Number

Pakistan

Karachi Pakistan

The Head of Marketing & Corporate Communications is responsible for the advocacy of the company as well as responsible for the creation and placement of marketing communications in support of the organization's business and sales team initiatives through creation of the message, formulating a roll out strategy, media planning, creative development, metrics.

Karachi - Pakistan

• Setting of Region wise performance targets & goals and their periodic monitoring.
• Supervise development of competitive P2P & O&D fares (tariff) for all sales channels based on competition offering, seasonality calendars, market analysis, traffic / volume trends and market demand forecast and.
• Supervise the implementation of fare changes in the system and their onward communication on all sales portals (Corporate Website & Distribution Systems etc)
• Ensure Improvements in region revenues and yields through ensuring competitive pricing, special deals and promotions, gimmickry fares, and symmetric inventory management in medium to higher bands of fare classes.
• Developing fare rules and SOPs and providing their clarity / interpretation.
• Developing marketing / commercial strategy and planning for each region vis-à-vis local dynamics and scenarios.

Karachi - Pakistan

• Brand & Product Development
• Worked as brand owner of PIA Cargo.
• Created awareness for branding need assessment for Cargo.
• Conceived, designed and branded PIA Cargo as a sub brand of PIA.
• Conceive and developed cargo products and launch through MarCom support.
• Coordinated the provisions and approvals of budgets for MarCom activities while at the same time acted as budget controller.

Islamabad

 Conceiving, Developing, Launching and Maintaining new products suiting market communication needs. (Responsible for the launch of Telenor Conference Bridge and Telenor Corporate RBT products).  Keeping a close coordination with the product Vendor, Product & Platforms, Procurement and Brand departments to see end to end product development, launch and.

 Leading & managing a team of 48 skilled IT professionals.  Training & Development of the team on the standard data acquisition  Maintained close coordination with the Headquarters for technical instructions and SOP adherence.  Handling & Managing an applicant turnover of more than 1,000 customers every day.  Complaints / Queries Handling  Ensuring.

Master Of Business Administration (Mba), Marketing/Marketing Management, General

MBA (Marketing)

Bachelor Of Arts (B.A.), Economics

Was extremely active in both curricular and extra curricular activities. Attained top marks in education / academics while won many.