• Represented ROSHN at industry events, conferences and in the media, focused on positioning ROSHN as a key real estate developer, boosting brand impact and visibility across KSA while building on and expanding networks.• Conceptualised, developed and executed novel and innovative communication strategies with precise and concise messaging, with integration of crisis communication tactics and techniques to harness public interest.• Applied for awards with accredited agencies, media companies and engagements in alignment with reputation.• Keynote speaker and invited guests at conferences, events, roadshows and interviews, showcasing in-depth knowledge of digital innovation and new media technology while aligning others’ needs with the ROSHN vision.

KEY ACHIEVEMENTS & RESPONSIBILITIES• Was instrumental in devising PR campaign for the Holy Quran and Athan Competition, in collaboration with GEA’s communication teams, which was published in 9 languages and broadcast to 30 countries; created a range of content, drawing on strategies for the engagement of relevant audiences, which focused on delivering key messages.• As Campaigns Manager, implemented PR and social media strategies, created press kits and liaised with stakeholders and organized promotional interviews with Hollywood/Bollywood A-listers and celebrities. Coordinated audio visual teams in the creation of video content for Joy Forum 19, a 2-day GEA film industry investment incentive• Awarded Employee of the Month (July 2019). • In charge of MOFA, international visitors and PR Campaign Manager for mega-scale events throughout GEA’s Riyadh Season program including:- Delegation visits – Adel al-Jubier, G20 ambassadors, heads of diplomatic missions, and Harvard MBA students.- WWE American professional wrestling matches (appointed for 2019 and again in Feb 2020 based on outstanding prior performance)- Brazil and Argentina football match- Riyadh Season Grand Finale presentation Leila, the Land of Imagination- Soft Power Plans inculding (Riyadh Season , high-profile events)

Key Achievement● Resident virtual and augmented reality specialist. ● Worked on many project to improve the visibility of the country and cities. (Refer to the projects section.)

Key AchievementResearched varying subject matter and produced original content for one of the top selling newspaper in Saudi Arabia.

Key Achievements● Achieved a wide audience sensitization through specialised media campaigns using conventional and unconventional methods.● Produced Saloon Talkshow which was awarded the Golden Award for the best cultural Program in the Gulf at the Radio and TV Festival 2013.● Facilitated the first Arabic TV channel appearance of Nobel laureate Mo Yan.

Participant - Organising a poetry event & supervision Media campaign Prince Bader bin Abdul Mohsen