BridgeLinx is a digital Freight Marketplace that raised $10 million in one of the country’s largest seed round. - Lead a high-performance team providing product management, project management and business analytics cover for operational units.- Building a comprehensive database Freight lanes and Transport service providers throughout the country.- Categorization of Transport service providers and assignment of relevant data points for informed decision making and business expansion. - Developed a knowledge base of SOP documentation, Process flow diagrams and product specifications to meet project requirements and operational excellence standards. - Designed and implemented KPIs to track performance and enhance efficiency. - Manage cross functional implementation teams to ensure project completion. - Created the product vision and strategy for both internal and external stakeholders. - Prepared Scope, MRD and PRD documents for engineering teams. - Automation of operations through multiple tech products developed in collaboration with engineering and UX teams. - Worked with engineering teams to address operational issues and support rapid recovery. Achievements:- Successful Implementation of 3 Tier Tracking system upon freight movements in import and export segments of Bridgelinx.- Establishment of multiple operational bases in 6 different cities of Pakistan in a month.- Successful implementation of automated BOL generation upon operations bases, a step towards paperless shipments.- Process Design for each function within the order fulfilment flow.- Product management oversight of 9 web portals and 3 apps for in house Bridgelinx teams.

Metro Pakistan is a subsidiary of Metro AG (Germany) which operates Cash & Carry Wholesale Retail Centers in Pakistan. - End to end operations management from ordering, receiving and stock management of assortment for the FMCG division.- Implementation of overall retail and e-com strategy for assortment in the FMCG division at DHA Store.- Supplier and Assortment categorization as per the business strategy.- Pricing strategy and promotional offerings for all product categories.- Reporting of analytics on defined intervals regarding sales, OTIFs, Wastage, pricing comparisons and inventory holding.- Assortment Rationalization on the bases of segment demands and competitor analysis.- Leading cross functional teams to conduct projects to improve operational efficiency.- FMCG Division top-line and bottom-line growth for the DHA Store.- Management of support functions including Good Receiving and Delivery Operations for SMR and HORECA segments.- Project Lead for monthly Charity Hampers including the seasonal Ramadan period.- Assortment Rationalization on the bases of demand and competitor analysis- Organizing regular monthly stocktake of the FMCG assortment along with an annual stocktake for the whole store.- Managing a team of 35 individuals including 5 managers for Edible Grocery, Detergents & Toiletries, Sweets & Beverages, Goods Receiving and Delivery Operations for SMR & HORECA segments.Achievements:- Consistent achievement of KPIs above 100% for years 2019-2021 at METRO DHA Store.- On Shelf Availability consistently above 95% for years 2019-2021 at METRO DHA Store.- Shrinkage reduction by over 44% from 2019 to 2021.- Project Ramadan Hampers 2020, 1st in terms of profitability, 2nd in terms of Sales revenue, among all metro stores in Pakistan.

Managing all the content for branding and internal communication Managing all the corporate social media pages of the firm Issuing Press briefs and other external communication Routing information from the Head office to other business centersBranding and management of sponsored eventManaging corporate videos and advertisementsManaging content of the official website