Abdullah Wali Email & Phone Number

Dubai, AE

• Leading product strategy and P&L for the business verticals, driving the successful launch of features that boosted transactions by 300% and doubled revenue within one year.
• Introduced an automated scheduling system, improving resource utilization by 15% and boosting revenue by 30%
• Automated customer journeys and communication, helping achieve 80% retention on mobile apps and a 30% increase in web-to-app conversions.
• Launched a wallet and reward feature that boosted customer retention and contributing to 25% of monthly bookings
• Implemented peak-hour surcharges, resulting in a 5% increase in bottom-line revenue.
• Increased AOV by 15% through the launch of add-ons during the customer booking journey

• Co-founded and launched an online cosmetics marketplace in the UAE, leading the product roadmap and development for successful market entry
• Prepared financial forecast and cashflow models to justify the launch of new business initiatives and to drive financial viability
• Developed the platform using headless architecture and best-of-breed technology with a CI/CD approach for rapid feature introduction and iterative development cycles
• Managed a team of 12 developers with an annual product development budget of $2.4 million, ensuring high-quality feature delivery that met customer requirements and boosted conversion
• Improved e-commerce conversion rate by 600% in one year by introducing new features that met customer demands and continuously enhancing marketplace UX/UI
• Achieved 100% increase in Add-To-Cart conversion by supporting the on-boarding team to effectively merchandise online through relevant UX/UI functionality and content

Dubai, United Arab Emirates

• Spearheaded digital transformation and customer strategy implementation for both governmental entities and major financial institutions in the GCC region
• Devised a national FinTech strategy for a Central Bank in the GCC, complete with key performance indicators, market launch plan, ecosystem approach, and business plan
• Established the strategy for the mobile banking application of a major GCC-based bank to enable the launch of a new PFM vertical
• Developed a digital strategy for a GCC-based governmental entity crowdfunding platform, thereby streamlining SMEs access to debt financing
• Designed a strategy for a UAE-based governmental entity for transitioning existing infrastructure to cloud-based services to reduce technical debt
• Co-authored two Deloitte publications, including a FinTech study of the Middle Eastern ecosystem and an exploration of cloud solutions for technical debt

Dubai, United Arab Emirates

Bachelor Of Applied Science (B.A.Sc.), Civil Engineering

Minor in Entrepreneurship and Innovation

Postgraduate Diploma, Digital Business

Certificate, Product Management