● Implementation & launch of Hardware Robotic Process Automation for a fulfillment center in Kuwait for Landmark Group. (Powered by Addverb Technologies)● Supported feature development in Warehouse Fulfillment android application to support fashion & apparel business in MENA region. Notable developments are CRBBW (Configurable Rule Based Batching & Waving), Track & Trace for middle mile, ORR (Omni Channel Return & Refund)● Design & Development of Dynamic Delivery Promise rules engine to move away from static delivery promise resulting in increase CX (+ 0.7 % NPS Score) & 14 % Increase in same day & next day delivery promise to customers.● Feature Development & launch of Inventory Exposure to multiple territories. Existing model supported inventory exposure linked to nearest WH based on customer location. Increased option count for KSA customers (30K SKU's)● Return Journey Revamp for customer mobile & web journeys to introduce return tracking, return scheduling, return communication enhancement & refund status visibility. Reduction in refund TAT to less than 24 hours from existing 72 hours. Reduction in Customer Contact by 11% as most inquiries are pertaining to returns & refund status. ● Address Selection Revamp for customer mobile & web journey to allow customers to use Map view on fronted to pin delivery location. This allowed capture of accurate customer Lat-Long allowing for use of Route Optimizer. KPI's impacted with this feature development are Enhanced CX, Failed Delivery Ratio reduced by 4.7 %, Drop Rate / Hour increased by 0.4 Orders with route optimizer & Customer Contact Ratio dropped by 3% due to better address quality. ● Integration with SPL (Saudi Post) to enable KSA Short National Address to support localization. KSA National Address is widely adopted & has better address accuracy as compared to other GIS solutions.● Product support during Landmarks' WW2022 (White Wednesday Sale) where transactions are quadrupled during the 10 day sale period.

● Product Development & Integration of Carrier Management System to manage 3PL & Contract Logistics via an automated platform for Quick Commerce resulting in annual SaaS cost savings of AED 4.8 m.● Product Development & Integration of Delivery Management System for in-house dedicated fleet resulting in higher cost & operational excellence. Solution is deployed across MENA & Pakistan (11 Territories)● Launched in-house Location Intelligence-Based Polygon solution in 11 countries for MAF e commerce to enable accurate address capture resulting in increased First Attempt Delivery Success Ratio & enhanced customer experience.● Revamp of Customer Order Tracking flow for forward & reverse logistics on web & app (WISMO : Where is my Order) to enhance CX, reduction in Customer Contact Ratio● Feature development of Predictive Analytical Model to predict basket mix to plan for Fulfillment & Last Mile operations. The model resulted in preparing the FF & LM for next 48 hours with 87% accuracy for basket size lower than 5 items & 42% accurate for basket size higher than 5 items.● Feature development of Dynamic Delivery Promise & Price engine to offer delivery promise based on basket size, customer proximity & delivery price based on carrier, delivery slot. ● Integration & Implementation of Route Optimizer with in house Delivery Management System. Partners evaluated as RFP include global players such as Google Cloud Routing, Locus Routing, Aptean, HereMaps, Descartes, Yandex● Implementation including product roll out & integration for E Commerce Operations (Fulfillment and Logistics) for Carrefour – UAE. Enabled more than 80 FC's across multiple countries with latest addition of automated warehouses (Micro Fulfilment Center) in UAE & KSA● Implemented Performance Management System for 3PL Contract Logistics & Internal Fleet to help measure and improve operational efficiencies resulting in OTIF to increase by 11% YOY & Fleet Utilization increased by 27%.

Flowershop.ae is the market leader in online gift delivery services in UAE. As logistics and operations lead, I have led the delivery department from an early stage in 2013 and was managing 40+ delivery team members towards the end of 2017. During my tenure, i was able to support the business grow its footprint with a robust delivery system which was customer centric to it's core. Created a team of 40+ dedicated delivery team members with a passion to deliver exuberant customer experience.Launched Prime Shipping in 2015 and enabled customers to order online and have their items delivered to them in 60 minutes. Analyzed Data to evaluate performance and quality of delivery team and plan improvements accordingly.Devised plans to allocate and manage staff resources, both dedicated and contingent workforce according to Variable Requirements and Seasonality.Liaised and negotiated with transport vendors & vehicle manufacturers to deploy Cost Efficient and Optimized Fleet.

Waitrose Limited is an upmarket chain of supermarkets in the United Kingdom and as of February 2012, Waitrose has over 282 branches across the United Kingdom, making it the 6th largest grocery retailer in the UK.As a warehouse executive at the DC, I was performing the following tasksResponsible for organizing and delegation of all activities performed in the warehouse.Ensure that safety and health requirements are met in the warehouse.Worked closely with Loss Prevention teams for the security of the stock and the warehouse.Maintenance of housekeeping in the warehouse.Maintaining reports for inventory of stocks, dead stock, consumption and manpower.Providing cost cutting ideas in the warehouse.Motivate the staff in the warehouse to maintain efficiency and also provide opportunities to move up the career ladder.

Next plc is a British retailer marketing clothing, footwear, accessories and home products with its headquarters in Enderby, Leicestershire, England.The company has over 550 stores throughout the United Kingdom and Ireland, and around 50 franchise branches in Europe, Asia and the Middle East. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.Job Profile: As sales supervisor, I was assigned the following tasks;• Greeting customers who enter the shop.• Be involved in stock control and management.• Being responsible for processing cash and card payments.• Reporting discrepancies and problems to the sales manager.• To assist the Sales Manager in leading, directing and motivating the sales team in order to achieve the overall corporate sales objectives• To assist the Sales Manager in generating sales opportunities by identifying appropriate business targets.• Handle customer issues, resolution and communicate escalated issues to the Sales Manager.

Touchstone Communications was established in 2002 envisioning the need in the market for an outsourcing company. The company that focuses on offering professionally managed quality services.The strong management team and highly talented employees attracted numerous clients several of which are Fortune 100 Companies. Job Profile: I joined Touchstone as a CSR (Customer Sales Representative) and later on was promoted to SSE (Senior Sales Executive).• Handle outbound calls on respective campaign.• Making sales by convincing the customers to work with our respective client.• Handle a 3 way conference in which the CSR has to pass on the information of that particular customer to the Senior Loan Officer of your client.• Plan production capacities according to weekly sales projections.• Monitor production vs. sales to review production schedule accordingly.• Apply procedures on production plan to achieve sales targets.