Abdul Samad Email & Phone Number

Karachi, Pk

Karāchi, Sindh, Pakistan

* Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget.* Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities.* Leading and implementing channel-specific marketing strategies and plans for assigned retailers. * Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams.* Leading activation programs with 3rd Party Agencies to improve brand visibility. Visiting the points of sale weekly to ensure that the brand is visible, and guidelines are respected.

Karāchi, Sindh, Pakistan

* Prioritized portfolio availability at the right channel by actively managing trade relationships. * Conducting daily briefing sessions with the team on start and end of the day and conduct daily monitoring sessions with DSRs and SPEs.* Initiated local plans for trade to generate incremental sales & to develop good business relationship. * Quarterly business meetings with top traders to evaluate their monthly performance & to discuss the way forward. * Weekly market survey to conduct competitive analysis and strategize the way forward. * Worked on Annual business plan for Shell Pakistan 2023.

Karāchi, Sindh, Pakistan

* Achieving Secondary & Primary sales target. Closing every month with average 30% growth. * Ensuring brand wise availability plans shared by principal. * Effectively managing sales operations and smooth booking & execution plans. * Daily meetings & empowering sessions for DSRs & DMs at the start and end of the day with a brand wise briefing. * Daily market visits to ensure AVA & market survey to Prioritize availability at the right channel. * Shelf planning & proper execution of trade tools at HM-1 & Perfect stores. * Taking initiatives by onboarding E-commerce stores. * Smart coverage plans to get maximum share of active business partners with limited resources. * Ensuring maximum ROI of my organization.

Karāchi, Sindh, Pakistan

* Implemented effective coverage plans & smartly managed direct & indirect coverage strategies. * Consistently achieved assigned monthly targets. * Frequent visits to Key accounts & onboarded new business partners on daily visits. * Took initiatives to empower sales through different indirect channels. * Closed 2021 with ever time highest sales.

Karāchi, Sindh, Pakistan

* Conducted Marketing campaigns for brand awareness & resulted in ever time highest unique outlets. * Perfectly implemented systematic billing concept & made route plans of DSRs. * Daily sessions to empower TSOs & DMs for 100% coverage & execution. * Executed smart plans to minimize RTG. * Specially focused on non productive outlets, initiated induction plans & converted them to active customers.

Karāchi, Sindh, Pakistan

Head Office

* Carried out analysis on customer insights about Islamic banking to develop specialized products.* Worked on finding out new trends and their potential benefits for customer development. * Shared awareness plans to convert conventional partners into Islamic.

Training employee who are above 50 in any organization is a crucial part because they are least adaptable towards change they want things to be done by their way . So as a assistant trainee my responsibility is to change their mindset towards accepting the norms and change and letting them feel comfortable with the innovation and new technology entrants and foramilty.

Master Of Business Administration - Mba, Marketing & Sales

Bachelor Of Business Administration - Bba, Marketing & Sales

Intermediate, Business/Commerce