- Led the business development team and export initiatives for Colombian companies with an internationalization plan focused on the United States.- Identified and secured new buyers and market opportunities in West Coast, Texas California, across five key industries: Retail, CPG, Fashion, software development, and manufacturing industries.- Executed lead generation plan for companies expanding into the U.S., emphasizing business plan execution. Provided expert guidance on local services such as market opportunities, financial and trade forecasting, risk assessment, and operational planning, ensuring clients were equipped for successful market entry growth and suitability.

- Led the overall business plan, production, marketing, and sales objectives with market demand and corporate goals.- Maintained compliance with local, national, and international regulations, enforcing rigorous safety standards and environmentally sustainable practices.- Implemented and maintained rigorous quality control standards to ensure regulatory compliance and customer satisfaction, driving continuous improvement initiatives across the company.- Maintain close relationships with top customers in the Retail and Food Service industries.

• Responsible for defining and executing the North Latam (Colombia, Venezuela, Central America, Caribbean), marketing strategy (product/content/services, price, promotion, and distribution) in alignment with LATAM Marketing & Product execution teams and assisting the rest of the organization in identifying new business opportunities to meet LATAM business goals.• Organize and lead campaigns for Channel Partners in North Latam Region.

Responsible for defining and executing the local strategy for the marketing of the Andean region (Colombia, Venezuela, Peru, Ecuador, Bolivia), product, alliances, Marcom, market Intelligence) and leading the product team: responsible for the adoption of the portfolio products in all 4 categories (B2B, B2C, GDS, Non-Air).