As a Product Manager at Viacom18 Media Private Limited and JioTV+, I lead the ideation and execution of innovative features for the OTT and CTV platforms, with a focus on user engagement, content discovery, and monetization. I have a Bachelor of Technology degree in Computer Science from Vellore Institute of Technology, where I developed a strong foundation in software development and design.I am passionate about solving customer problems and delivering value to the users and the business. I have successfully launched the EPG section for viewing live channels, which caters to around 10% of the user base of JioTV+, and the Inapp Promotion feature, which helps users with tutorials and enables ad monetization. I have also enhanced the UI/UX of the top three category layouts, which garner around 60% of the VOD user watchtime. Additionally, I have managed the merger of Voot and JioCinema, and the onboarding of the new JioCinema app on various CTV platforms, covering almost 97% of the CTV market segment.I have strong skills in wireframing, data-driven decision making, and stakeholder management. I use tools such as Kibana, Clevertap, Figma, Jira, and Azure to analyze product metrics, design user interfaces, and coordinate with internal and external partners, such as Netflix, Amazon Prime Video, SonyLIV, Zee5, Hotstar, SunNXT, etc. I am always eager to learn new technologies and best practices in the rapidly evolving OTT and CTV industry.