Helps brands build customer focused content that creates engagement, conversations and brand loyalty while achieving business and marketing goals.Leads a team of Customer Success specialists enabling India's best brands to achieve results through content marketing.

Overall responsibility for Sales, Account Management, Sales Strategy in North India Region with a team of 3 people. Key Responsibilities:• Establish sales objectives by creating a sales plan and quota for North India & East India in support of national objectives.• Strategically execute the sales plan, identifying and prioritizing target verticals & key accounts. Prepare and conduct strategic pitches and sales presentations• Train and develop a sales force on the principals of planning their day-to-day call cycle, including prospecting and consultative selling• Maintain and expand customer base by counseling team members, building and maintaining collaborative rapport with key customers & identifying new customer opportunities.• Analyze data trends and client performance, develop case studies of successful campaigns in order to share insights with customers• Manage operational functions of the office and report sales metrics, growth, retention, anticipated churn and other critical data

Cultivate new business partnerships and grow existing accountsWork with all levels of client and advertising agency decision makers and influencersGenerate & exceed sales revenue per monthBuild personal credibility and manage customer relationshipsEvaluate client needs and thereby work with internal resources to develop appropriate solutions to retain and grow accountsFormulate & conceptualize innovative marketing solutions for advertisers to reach the target marketManage campaign deliveries & efficient utilization of resourcesContribute to cultivating a success-oriented, cooperative, and diligent team culture

Responsible for achieving quarterly sales targets and maximizing advertising revenues for the companyMaintaining liaison with clients and media buying agencies and providing customized digital solutions to them as per their requirementIncreasing the market share for Sify.com through development of new clients and competition analysisImproving campaigns’ performance through new creative concepts and innovations and managing clients’ expectationsEnsuring proper and timely collection of payments for campaigns and maintaining the record for the same

Research & Benchmarking of Rediff's Mobile Service Offerings on SMS & WAP. Analyzed the existing User Interface of these services and how they could be improved.Analyzed new lucrative & scalable services to be launched over mobile.