He is the Chief Creative officer and founding partner of BrandFizz and VCPL. and is executive Director of Contrapunto Communications.Writer & director of over 100 TVCs ,he was Creative Director of McCann Erickson as also Creative Director for all Reckitt Benckiser and Nestle brands in South Asia . He has held key positions at Saatchi & Saatchi and TBWA. Co writer of "Silver Gandhi" which won a record with 30 prestigious National & International Awards including SRF Cannes and Prestigious Dada Saheb Phalke Film Festival Award 2021. Story ,Screenplay & Dialogues "The History of Tea" a docudrama, which won 13 National & International awards including Dada Saheb Phalke Film Festival Award 2021 & Chhatrapati Shivaji International film festival Award 2021. Story, Screenplay & dialogues in Bollywood film “Two Desires and A Dream” Worked with celebrities like Sachin Tendulkar, Kapil Dev , Bipasha Basu, Jennifer Winget, Hiten Tejwani, Navjot Singh Sidhu, Bobby Doel, Zayed Khan, Soha Ali khan, Preeti Jhangiani, Amrish Puri etc.Shot films in India, UK, Sri Lanka, BangladeshHe has provided strategic direction for half a dozen FMCG brands in East Africa with spectacular successBrands he has worked for, include Nescafe, Coke , MIcrosoft, Milkmaid, Maggi , Mortein , Jaipuria Group , Rupa , ZEE TV , Sony, General Motors, Microsoft Dettol, Harpic, Rotomac, Parker, Nike Dabur ,.Dainik Jagran , Foma gold Neel Salt ,Prabhat Khabar .He has significant experience in different markets around the world including East Africa, UAE , Bangladesh, Pakistan Sri Lanka , India , South Asia and the UK.He has been involved in brand launches which include, Lizol , Nike, Dettol shaving cream and Dettol hand wash, Opel Astra , Bacardi, City Plus, Campus Shoes,He frequently speaks at conferences/workshops/business schools on the applications of branding to various industries and different business models.He was most recently involved in a multi-edition launch of a national daily. .He graduated from Universities of Pune and Delhi where he read Management, Economics, International organizations and Film. He is the university gold medalist of his post-graduate batch in Pune University. He holds a First Class Pre-Doctoral degree from the University of Delhi on International Terrorism. .He has also taught graduate students on United Nations, strategy and research at the University of DelhiSpecialties: 360-degree Branding, TV Commercials (Over 200 produced & directed) , Brand launches, Brand Strategy, Brand Identity, Digital engagement, Social Media and brand activation.