• Responsible for channel expansion for higher product placement and sales expansion• Spearhead the product Promotion among the appointed channel partners. Preparation and execution of product feature and competitive benefits.• Overseeing marketing and sales operation for achieving increased growth profitability. Preparing maintain MIS reports for the reference of the top management• Building brand focus in conjunction with operational requirement.• Ensuring maximum brand visibility and capturing market shares, brand image building and awareness campaigns. • Conducting routine meetings and other engagement activities with the retailers and distributors for business growth• Service / Complaints management of high value retailers by coordination with technical unit• Close-loop of the sales process by ensuring timely outstanding collection from all the channel partners, as per the targets.• Brand promotion activities in corporate company and hospitals.• Providing lenses training to the sales person. • Maintaining branch for inventory and production work.• Branch handling.• Making vendor pool between retailers and company.• Dealing with Key Retailers, Key wholesalers and Distributors for operation and sales.• Executing the promotional activities and trainings for the company products• Having exposure with Retailing for checking the Company products with Retailers and Distributors.

•Responsible for channel expansion for higher product placement and sales expansion•Spearhead the product Promotion among the appointed channel partners. Preparation and execution of product feature and competitive benefits•Conducting routine meetings and other engagement activities with the retailers and distributors for business growth•Service / Complaints management of high value retailers by coordination with technical unit•Close-loop of the sales process by ensuring timely outstanding collection from all the channel partners, as per the targets•Market Research