- Responsible for regional marketing initiatives in APAC, Africa, and ME for the payments portfolio.- Setting up the global marketing funnel for the company.- Handling Digital Security, Recon, and Analytics portfolio.

Increased online engagement organically through content marketing. Spearheading collaboration strategies to drive business growth and profitability.

Manage LCHT's AdWords account.Provide a campaign strategy for LCHT finalizing the KPIs, Goals & Bidding Strategy.Manage Google's Ads Grants budget of 10000 USD for LCHT.Improve the average donations per visitor ratio.Manage google analytics and understand the best attribution and funnel

Clients : Dettol | Daawat (LT Foods) | Maggi Dettol : Assisted in building communication road-maps for Dettol by identifying relevant emotional hooks applicable to the Personal Care and Hygiene segment, that would strengthen the current brand proposition across the Dettol portfolio.Daawat: Worked on developing a complete product launch strategy for an NPD project by Daawat.Also assisted in conceptualizing a digital campaign using Influencer Marketing to increase consumer engagement and digital presence of the brand.Maggi: Conducted consumer study for rural audience to understand their FMCG purchase habits across product categories and identify a relevant brand proposition for Maggi.Other Tasks:- Worked on developing communication strategies based on brand objectives for multiple ongoing projects by the above mentioned clients.- Secondary Research & Industry Analysis to estimate the impact of COVID-19 on Travel and Tourism Industry with special focus on MICE segment to re-establish the communication strategy for a major international event brand.

Introduced a new business line under Ascend Avenue.Worked on the Retail Sales Strategy to build the new product categoryResponsible for P&L and supply chain of the business. Developed and managed the complete Jute Portfolio for the businessNegotiation, Purchase & Procurement of raw material from multiple vendors.Reduced overall cost of goods sold by 10%.

Worked with the Assurance Team of EY-GDS - Americas (Ohio - Michigan Region).Major Role : Worked alongside the primary audit team in America, coordinating with them in performing substantive audit procedures for mainly FSCP Audit Clients.

Worked as the Operations Manager - India for the parent company based in ChinaManaged the Marketing and Branding activities for the company in IndiaPrepared complete product strategy for INJOY's launch with the Management team in China.Drafted and managed the first National Promotional Campaign - INJOY PREMIER LEAGUECurated content ideas for Social Media and Digital PromotionsManaged Facebook Ads and Promoted posts for Injoy.

Worked on strategizing Digital Marketing & Media Planning projects for clients based out across geographies.B2B Sales for the company’s marketing service segment.Worked on Google AdWords, Facebook Ads, etc. to develop Display & Search Network Strategies for clients.

Conceptualizing and executing multiple brand engagement activities on the to increase the user base of the application.