Building oraeWhile on my career break, I realized burnout in most cases is more about mental bandwidth rather than physical stamina. During this period, I spent my time and energy exploring Yoga, to not just get better physically but also mentally. After a month or so I started to see many positive changes in myself. The transformation was profound, yet I found myself questioning why the gym culture had overshadowed this ancient practice.Is it because Yoga is not cool enough to flex for the Indian Gen Z? Or is it because Yoga still hasn't penetrated the average Indian household? (Most likely false)There could be a 1000 reasons, but one thing was clear to me. That whatever I build next, it has to stand on the ethos of Indian Culture, Sustainability, Fitness and Mental Health.I texted my cousin Shubham on a lazy weekend to brainstorm ideas and that's when the light bulb moment happened. I know guys, you might be thinking wahi generic statement chipka diya isne, but it literally happened.Both of us, now currently unemployed, are building breath.yoga a brand that's not just here to sell but foster a relationship with every single person we reach, no matter you buy or not. Mental Health and fitness in India is slowly gaining traction and Yoga is one thing that can help you rediscover your body in ways you can't think of.We are here to make Yoga not cool, not classy, not massy, but functional for everyone. Reducing the barrier to entry while Increasing the odds to do better because it's always baby steps before that one big step.Stay tuned as we bring to you, a truly sustainable and organic line of Yoga wear that will make your current pair of gym clothes shy away.

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