 Marketing analytics professional  M.Phil. in Economics from Jawaharlal Nehru University (JNU), New Delhi Worked on areas involving Market Mix Modelling, Digital Attribution Modelling, Univariate andmultivariate Forecasting, Predictive analytics involving logistic regression, clustering,Optimization of media investment (ROI) through simulation, Pricing Analysis, Panel data regressioninvolving Random Parameter models Worked across multiple domains like CPG, Online Business, Pharmaceuticals, Banking,Telecommunication and Automobile industry Responsibilities includes hands on deliveries, team management, end to end client relationmanagement, process building and improvement, hiring and mentoring, managing multipledeliveries Expert in SAS, intermediate in Python Also been part of new business development, cross selling to existing clientsSpecialties:.- Optimally strategizing marketing activities- Market Mix Analytics- Attribution Modelling- Predictive Modeling- Predictive Analytics- Project Management- Have been involved with new process set up.- SAS- Python- Training and Mentoring.- Data Analytics