My skills and experience encompass a range of disciplines including marketing and communications, and project development and management within the voluntary community sector. I am passionate about social change and empowering individuals to make informed decisions about their health and wellbeing through improved access to information and services.During my career within the third sector, I have worked in multi-agency teams to deliver health-led services tailored to the population's needs across Bradford District, including the Covid-19 Vaccination Programme and Bradford District & Craven Wellbeing Network.I also run my own small business, using my experience working within the media sector to support local company interest companies in communicating with and reaching their target audiences via social media.
Waythrough
View- Website:
- waythrough.org.uk
- Employees:
- 618
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Marketing And Communications OfficerWaythroughBradford, Gb -
Deputy Project CoordinatorThe Bridge Project Jun 2022 - PresentBradford, England, United KingdomThe Bradford District & Craven Wellbeing was launched in June 2022 by the local NHS, Bradford Council and the voluntary community sector. I have been involved with Network since its conception in June 2022, first as Deputy Coordinator and now as Acting-Coordinator for one of the six community-based Wellbeing Hubs. The ambition of the Network is to provide rapid access to free specialist advice and support for a range of issues that affect our population’s wellbeing including welfare and… Show more The Bradford District & Craven Wellbeing was launched in June 2022 by the local NHS, Bradford Council and the voluntary community sector. I have been involved with Network since its conception in June 2022, first as Deputy Coordinator and now as Acting-Coordinator for one of the six community-based Wellbeing Hubs. The ambition of the Network is to provide rapid access to free specialist advice and support for a range of issues that affect our population’s wellbeing including welfare and benefits, substance misuse, domestic abuse, and mental health. As acting coordinator, I oversee the day-to-day delivery of the City Wellbeing Hub, ensuring that an efficient programme of support and intervention is provided to individuals referred to the service.During the network’s first two years, I have played a pivotal role in implementing and improving service delivery, developing new referral pathways, and extending the reach of the Network by helping to launch affiliate Hubs in areas of specific need. Show less -
Living Well Champion / Social Media LeadThe Bridge Project Jan 2020 - Jun 2022Bradford, England, United Kingdom -
Freelance Social Media ManagerSelf-Employed Jun 2020 - PresentWest Yorkshire, England, United KingdomPlanning social media content based on the strategy created in collaboration with my client (Five Lane Community Partnership)Producing and scheduling evidence-based content to promote key health messaging that is relevant to the defined audience. Seeking to counteract fake news and provide a reliable source of online information for the local community.Analysing the data from past content to strategically test new ideas.Crisis management (to secure the business’… Show more Planning social media content based on the strategy created in collaboration with my client (Five Lane Community Partnership)Producing and scheduling evidence-based content to promote key health messaging that is relevant to the defined audience. Seeking to counteract fake news and provide a reliable source of online information for the local community.Analysing the data from past content to strategically test new ideas.Crisis management (to secure the business’ reputation).Social listening and responding to comment and queries from community members.Managing my own workload effectively, in line with client expectations.Invoicing and financial management (submitting self-assessment to HMRC etc.) Show less
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Digital Senior Account ExecutiveMediacom Nov 2015 - Jul 2019Leeds, United KingdomMy main responsibility is to support the Digital Account Manager and wider Client Planning team on the strategy, planning and delivery of the Digital elements of a client’s brief, the management of client relationships and day-to-day running of accounts. Planning multi-channel digital campaign according to client objectives and in the context of the wider media briefDemonstrating a clear understanding of digital channels (PPC, Display, Social Media, Video) and the role and value… Show more My main responsibility is to support the Digital Account Manager and wider Client Planning team on the strategy, planning and delivery of the Digital elements of a client’s brief, the management of client relationships and day-to-day running of accounts. Planning multi-channel digital campaign according to client objectives and in the context of the wider media briefDemonstrating a clear understanding of digital channels (PPC, Display, Social Media, Video) and the role and value of each within the digital landscapeMaintaining client relationships and demonstrating knowledge and understanding of their business and marketDay to day management of client relationship, administration of account and coordination of the delivery of marketing activity from start to finishLiaising with key internal stakeholders to ensure client campaigns are delivered on timeDeveloping relationships with media owners and keeping up-to-date with industry news and insightsMonitoring the effectiveness of campaigns and producing well-versed, informative reports that highlight opportunities for growthGood command of Google Analytics, the DoubleClick Suite of products, Hitwise and ComScoreContinual training and development – with particular emphasis on building knowledge around client management, digital channels, integrated marketing approaches, campaign planning and insight Show less -
Media Planner BuyerAll Response Media Jan 2015 - Oct 2015Leeds, West Yorkshire, United Kingdom -
Media ExecutiveCarat (Leeds) 2012 - 2014Leeds, United Kingdom
Abi Fox Education Details
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Estudio General Luliano, Universitat De BarcelonaB2
Frequently Asked Questions about Abi Fox
What company does Abi Fox work for?
Abi Fox works for Waythrough
What is Abi Fox's role at the current company?
Abi Fox's current role is Marketing and Communications Officer.
What schools did Abi Fox attend?
Abi Fox attended The University Of Hull, Estudio General Luliano, Universitat De Barcelona, The University Of Hull, The University Of Hull.
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