Abigail Hickman Email and Phone Number
Hi, I'm Abi Hickman, a creative marketing professional focused on higher education. Currently, I lead social strategy for Liberty University’s Office of Student Life (OSL) Creative team, crafting impactful brand experiences that deeply connect with audiences.With 5 years of both hands-on and leadership experience, I specialize in conceptualizing and creating high-quality marketing content across platforms like web, email, print, Instagram, Facebook, TikTok, and YouTube. Skilled in copywriting, video editing, photography, and graphic design, I’m building a strong toolkit to serve various client and stakeholder creative needs. As a leader, I've not only led an AAF NSAC team to win National Runner-up and Best Insight Awards but also actively invest in mentorship, participating in programs like the Richmond Ad Club Mentorship Program.I hold a B.S. in Strategic Communications and am currently pursuing an M.B.A. alongside my full time job. So far, I’ve come to learn the significance of aligning branding, design, media, and creative storytelling with business objectives. For a better look into my creative journey thus far, check out my online portfolio at https://abihickman.wixsite.com/portfolio.
Ramsey Solutions
View- Website:
- shorturl.at/bcQZ5
- Employees:
- 1451
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Social Media Specialist Ii - StrategistRamsey SolutionsNashville, Tn, Us
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Assistant Director Of Social MediaLiberty University Oct 2023 - PresentLynchburg, Va, Us -
Graphic DesignerLiberty University Aug 2022 - Oct 2023Lynchburg, Va, Us• Successfully implemented best practices in strategy and creative brief writing to optimize the performance of a new internal agency, servicing five university departments.• Provided creative direction for multiple integrated marketing campaigns targeted at diverse student populations, including online, residential, commuter, and graduate students.• Functioned as the team lead and mentor for seven student creatives, consisting of three graphic designers and four social media managers, providing art direction and visual oversight of social media content
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StrategistThe Lottery Apr 2024 - Jun 2024Los Angeles, UsSpearhead research and creative brief for Two Robbers Spirits Company over a three-month mentorship intensive. -
StrategistEffie Worldwide Jan 2024 - May 2024New York, Ny, UsOwn strategy, media mix, and budget for integrated marketing campaign for Ally Financial in the Effie Collegiate US Brand Challenge. Achieve national title in 2024, invited to present strategy and creative presentation to the brand team at the headquarters of Ally Financial. -
Member & MenteeAdvertising Club Of Richmond Sep 2022 - Sep 2023Richmond, Virginia, Us• Leveraged the opportunity to participate in the Richmond Ad Club Mentorship Program and receive one-on-one mentorship from a senior level advertising professional• Developed critical skills in audience segmentation, research, and creative brief writing through hands-on program training• Fostered community engagement and networking through attending club events and supporting annual initiatives -
Brand Planning Director & University Chapter PresidentAmerican Advertising Federation Aug 2021 - Jun 2022Washington, District Of Columbia, Us• Developed IMC for Meta Quest brand with creative mockups and pitch presentation, placing first in the AAF's District 3 competition, top eight teams in semi-finals, and finishing as the national runner-up • Established brand objectives, problem analysis, audience segmentation, and campaign slogan grounded in research findings• Presented creative, strategy, and tactics in 20 minute pitch to a panel of industry judges at the regional and national level • Awarded 1st place at the district level, earning the semi-finalist position of top 16 schools out of 113• Awarded 2nd place at the National Advertising Competition out of national finalists• Awarded the MRI-Simmons Inspired by Insight Award -
Graphic DesignerLiberty University Feb 2019 - Mar 2022Lynchburg, Va, Us• Designed both internal graphics and marketing promotional designs for external use • Applied brand standards to original design campaigns reaching nearly 8000 residential students• Assisted media team peers on various projects by providing photography, motion graphics, and strategy insights
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Resident AssistantLiberty University Aug 2020 - 2022Lynchburg, Va, Us• Developed communication skills by leading regular meetings and sending email updates to a diverse group of over 100 residents• Fostered cultural understanding by creating an inclusive and welcoming environment for national and international students, enhancing sensitivity to diverse perspectives• Enhanced administrative operations by effectively handling incident reports and check-ins, ensuring a positive resident experience.
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Brand Experience DesignerInnovations Pr At Liberty University Aug 2020 - Dec 2020• Designed updated visual branding local client Lynchburg Symphony Youth Orchestra• Assembled new website for client ask using vector wireframing and WordPress • Assisted on video and photo projects, coordinating with 4 team members in brand strategy and visual problem solving -
Marketing InternMedxcel Facilities Management Jun 2020 - Aug 2020Indianapolis, In, Us• Investigated communication needs for annual project, synthesizing 12 stakeholder interviews and web research• Designed visual theme and templates for Medxcel Strategic Initiatives campaign and 10+ internal deliverables• Supported various internal and external communications through print and digital assets -
Social Media ManagerCru Oct 2019 - May 2020Orlando, Fl, Us• Led media team by coordinating 5 members to create posts and generate web and multi-media updates• Worked alongside staff as administrative support and on media promotions for 20+ projects, providing photography, graphics, writing, and scheduling
Abigail Hickman Education Details
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Liberty UniversityMarketing -
Liberty UniversityStrategic Communications
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Liberty UniversityBusiness Common Professional Components Course
Frequently Asked Questions about Abigail Hickman
What company does Abigail Hickman work for?
Abigail Hickman works for Ramsey Solutions
What is Abigail Hickman's role at the current company?
Abigail Hickman's current role is Social Media Specialist II - Strategist.
What schools did Abigail Hickman attend?
Abigail Hickman attended Liberty University, Liberty University, Liberty University.
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