Managed B2C tactical media campaigns to deliver travel deals and vacation packages throughout various channels delivering 50M+ impressions. Media channels include: CNN Travel, Travelzoo, Sherman’s Travel, META (Facebook & Instagram)Responsible for tracking campaign reporting, pacing and performance analysisFacilitated yearly media buys including the RFP process, plan generation & execution, and billingLead on the US market B2B marketing campaigns through Tourism Ireland owned channels and third parties, such as Travel Weekly, Insider Travel Report, Travel & LeisureIncluding email and social media marketing, event marketing, and PR and journalist interviewsAverage email marketing open rate of 29% in 2022Collaborated with premier hotel groups & key industry partners including Virtuoso, Leading Hotels, Red Carnation, Signature, Travel Leaders, etc.Launched a CRM system & KAM integration in the US market and lead on database migration averaging 20K subscribersCollaborated on long term cooperative brands campaigns, such as Ireland for IMAXⓇ with Liam Neeson and MacGillivray Freeman Films, Riverdance, the Aer Lingus College Football ClassicAttended & presented at key travel conferences in the North America market such as Virtuoso Travel Week, ILTM North America & Cannes, Signature Conference, Bronwell Academy, etc.Monitor all US marketing activity to ensure compliance to GDPR laws and EU/Irish government regulations

Lead on email marketing campaigns, street marketing, social media campaigns (paid & organic)Ran brand social media platforms - Instagram, TikTok, Facebook, Spotify Developed media and public relations pitches for product launches and best selling productsImplemented the brands influencer marketing & collaboration program. Notable influencers and celebrities include: Tinx, Lauren Santo Domingo, Lo Bosworth, Sweats & the City, and Erin Dugan Jurchak